Social Media Management Chicago

Pinterest Manager 101: What They Do and Why Your Business Needs One

Last updated September 2023

Are you facing challenges of expanding your business’s presence on Pinterest? Is the creation of visually appealing content and the attraction of followers proving to be a difficult task? If you’re nodding in agreement, it’s high time you consider the expertise of a Pinterest manager. In this our guide, we’ll take you through the role Pinterest managers plays and, more importantly, why your business stands to gain immensely from their services.

 

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What Does a Pinterest Manager Do?

A Pinterest manager is specialized social media management services dedicated to enhancing and growing your brand’s Pinterest account. Armed with a deep understanding of the latest Pinterest trends, algorithms, and best practices, these experts create a strategic roadmap that leads to your Pinterest triumph. Their responsibilities span from crafting engaging pin descriptions to designing visually captivating graphics. The true magic lies in their ability to not only attract attention but also to drive valuable traffic and engagement to your website.

Their role extends beyond mere strategy. A Pinterest manager writes engaging pin descriptions that captivate and graphics or video that grabs attention. In this digital age, the power of visuals cannot be underestimated, and it is this skill that ensures your pins not only seize eyes but drive both traffic as well.

But the journey doesn’t stop there. One of their more crucial tasks is to conduct meticulous keyword research, a cornerstone of optimization. By optimizing your pins for maximum search visibility, a manager contributes to your content ranking higher on the expansive platform, thus attracting a broader pool of potential customers.

Enlisting a manager’s expertise translates to time and effort saved. As they steer your Pinterest marketing ship, you’re granted the freedom to focus on other areas of your business. It’s an investment that pays off by providing you the means to harness Pinterest’s full potential while streamlining your efforts.

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Benefits of Hiring a Pinterest Manager

The merits of hiring a manager extend beyond mere convenience. In fact, earlier this year, Pinterest reported having over 463 million active users, solidifying its position as the 14th largest social media network. Let’s explore the key benefits that highlight why this strategic move is essential:

Expertise and Foresight: A manager’s expertise is harnessed not just in curating pins, but in predicting trends and devising strategies that reflect the latest Pinterest dynamics.

Consistent Branding: In a visually driven platform like Pinterest, maintaining a consistent brand identity across all pins and boards is pivotal. This contributes to a cohesive and memorable online presence.

Expanding Reach: Through skillful strategy, managers drives increased engagement, expanding your brand’s reach to wider audiences.

Improved Conversion Rates: With their targeted approach, managers generate higher impressions and leads that can be converted into loyal customers.

How to Find the Right Pinterest Manager for Your Business

The search for the perfect Pinterest manager necessitates careful consideration. To secure the right fit for your business, look for these qualities:

Experience: A track record of success and a portfolio are indicative of proficient Pinterest managers.

Communication: Effective communication ensures your business’s vision is understood and executed accurately.

Niche Understanding: A manager with knowledge of your industry can tailor strategies for maximum impact.

Innovation: A great manager should bring fresh ideas and innovation to the table, pushing your Pinterest presence to new heights.

 

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Pinterest Manager vs. DIY Pinterest Management

While a DIY approach might seem appealing, Pinterest managers offer specialized expertise that fine-tunes strategies for improved results. It’s the difference between dipping your toe and diving deep into Pinterest’s potential. Here are some of the advantages Pinterest managers brings to the table:

Expert Insight: Pinterest managers possess specialized knowledge that can fine-tune your approach, yielding superior results.

Time and Resource Efficiency: Entrusting your Pinterest efforts to a professional liberates your time and resources for other core business activities.

Quality Content: Get access to visually appealing and engaging pins that captivate your audience. Managers will typically design a theme for your graphic or video pins.

Pinterest Manager Success Stories

Screenshot of Pinterest manager stats

Screenshot of recent Pinterest activity.

The success stories of businesses under the guidance of Pinterest managers speak volumes about the impact of their expertise. From startups to established enterprises, the transformation is remarkable.

Take, for instance, a boutique fashion brand that struggled to make a mark on Pinterest until a dedicated manager took the reins. Through strategic pin scheduling and eye-catching visuals, they witnessed a staggering 150% increase in website traffic and a doubling of sales within just six months.

Similarly, a food blogger saw their follower count soar from hundreds to thousands after a manager revamped their profile, leveraged trending recipes, and employed keyword-rich descriptions.

The result?

Their blog’s visibility skyrocketed, leading to cookbook deals and collaborations with renowned brands.

These stories highlight how the meticulous strategies of managers translate into real-world success – more traffic, higher engagement, and ultimately, tangible growth.

Whether you’re an e-commerce business, a creative entrepreneur, or a service provider, these success stories illuminate the undeniable impact of a skilled manager on your brand’s journey toward growth.

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Pinterest Manager Pricing and Packages

The financial aspect of hiring a Pinterest manager varies depending on the level of expertise and services offered. The investment, however, invariably reaps substantial returns through elevated engagement and conversions.

Packages typically include keyword & hashtag research, graphic design, video production and scheduling a handful of pins per month.

How to Work Effectively with a Manager

Collaboration with a manager is like a partnership. Fostering a productive working relationship hinges on clear communication, shared objectives, and regular updates.

Conclusion: Why Your Business Needs a Pinterest Manager

The ascent of your business on Pinterest is not a mere possibility; it’s a strategic imperative. A Pinterest manager is your dedicated ally in navigating the intricacies of the platform, crafting engaging content, and steering your brand toward a flourishing online presence.

In an increasingly competitive digital landscape, Pinterest managers is your secret weapon to unlock the full potential of Pinterest for your business.

Pinterest Manager FAQs

A Pinterest Manager is a specialized social media professional who takes charge of optimizing a brand’s presence on the Pinterest platform. They deeply understand Pinterest trends, algorithms, and best practices.

Their role involves crafting strategic plans, curating visually appealing content, scheduling pins for optimal visibility, conducting keyword research, and analyzing performance metrics.

The goal of your manager is to increase engagement, drive traffic, and enhance the brand’s overall visibility on Pinterest.

Pinterest management services typically include content creation and curation, pin scheduling for optimal visibility, keyword research for search optimization, profile optimization, board management, analytics tracking, branding consistency, collaborative opportunities, ad campaign management, and regular performance updates.

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