In today’s world, if you have a business, you need to be on social media. Customers look to social media networks, especially Facebook, to find information about companies they already know and love. Other social networks like Instagram, LinkedIn, and Pinterest are great ways to be discovered by new audiences. But creating a social media strategy along with content and scheduling posts is the last thing many time-strapped Chicago business owners want to do. Here’s how you can tell when it’s time to hire a social media marketing company for your business.
You go long stretches between posts
Consistency is key when it comes to social media. You need time and engagement on your page to have your content prioritized into users’ newsfeeds. If you go days or longer without posting, your content is less likely to show up to your followers. Creating social media posts en masse and scheduling them out ahead of time is a great way to save some time and can help to create a consistent schedule, but it still requires a weekly or monthly commitment. If you’re finding it too easy to put off creating your social media content, it’s time to consider outsourcing your social media.
You’re not ready to hire an in-house social media expert
Hiring an in-house social media expert is a great way to have live content produced and can save time on communicating new products and services or another announcement, but it comes with a cost. The average salary of a social media marketing specialist in Chicago is over $44,000 per year and that doesn’t account for hidden costs like benefits and unemployment insurance. If your business doesn’t have the ability to dedicate a budget for a full or part-time in-house expert, hiring a social media marketing company is a great way to get the support you need while your business grows.
Your time could be better spent elsewhere
Many Chicago business owners wish they had more hours in the day to focus on growing their business. When you outsource your social media marketing, you can. If you’re already doing social media for your business, think about how much time it takes for you to create visually appealing images with just the right captions to create engagement. Now think about how much you’d charge a client for that same amount of time. If you’d charge more than the cost of social media marketing services, it’s time to make the change now.
Your not seeing results
Social media management may look as easy as posting a picture and some text, but a well-crafted social media strategy can help to boost your brand, create more awareness, and help improve traffic to your website. If you’re not seeing any results from your current social media efforts, it’s time to leverage the expertise of a social media marketing professional.
When it’s time to hire a social media marketing company for your Chicago business, the experts at Neur are here to help with right-sized social media marketing solutions for businesses of all sizes.