Social Media Marketing Services

Social Media Strategy: Which Platform Is Best for Business?

3.78 billion people use social media, which comes out to about 48% of the global population.

And those people are giving a lot of time to scrolling; some as much as 2.5 hours a day!

Even more important are the 73% of marketers who believe that social media has been instrumental in helping their business grow. 

Does your business have a social media strategy? If not, what are you waiting for?

It’s time to take advantage of the billions of eyes focused on social media. Read on to learn more about where your Chicago business should focus when it comes to the different social media channels. 

Focusing Your Marketing Strategy

Before you can choose the best social media channel for your marketing strategy, you have to know some things about your objectives. 

Not all social media channels are the same, so you want to have a clear idea of what you’re trying to accomplish and who you’re trying to reach. 

Take time before any marketing campaign or content marketing is created, and decide what goals you’re trying to accomplish. Then decide who your audience is for the campaign. 

Consider the Social Media Options

Once you understand your goals and who your target audience is, you can then select the social media platform that’ll best help you achieve those goals. 

Not all social media platforms have the same audience, so choosing the one that’ll help you reach your viewers is the first step to success. 


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Facebook is the largest of the social media platforms with a diverse audience. You can use this platform to run Facebook ads, which you can target to your preferred demographic. 

Facebook is also a good information platform where you can build a wide following of dedicated viewers to your page.


YouTube is a great platform if you run a service type of business. You use YouTube marketing to provide how-to information. 

YouTube has 2 billion monthly followers, but their reach is much greater with their search engine platform.


Instagram often appeals to a younger audience, although the demographic is changing. It uses photographs and video to grab the attention of viewers. 

Use Instagram marketing in both your feed and in stories. Instagram stories have exploded in popularity and allow you as a user to be more intimate and interactive with your followers. 


LinkedIn is unique for a few reasons. It has the distinction of having an audience that’s older than many of the other platforms. It also has a narrow focus on users who are job-seeking and networking business professionals. 

It’s a smart platform for marketing for lead generation, general networking, as well as recruiting employees.


Twitter is a good platform to build awareness of what your brand is all about. You can also use their hashtags to get your audience to notice what you’re talking about. 

You can craft your tweets to be a part of your marketing strategy and drive the conversation.

Build Your Social Media Strategy Today

A smart and well-planned social media strategy can be hugely impactful for your business. Know your goals and your audience, then choose the platforms that can help you achieve your marketing strategy. 

If you want some help planning your next marketing strategy, we can help. Let us help you reach your Chicago audience. Contact us today to get started.  

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