Social Media Marketing

How to Use Pinterest for Blogging

Last updated July 2023

Pinterest, with its captivating platform and massive user base, has emerged out of the muck, as a powerhouse for bloggers to generate traffic.

This comprehensive blueprint will unveil the secrets to leveraging Pinterest effectively, from setting up your account to creating eye-catching pins and optimizing content.

Get ready to dominate the Pinterest game and watch your blog flourish like never before.

 

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Why Pinterest is Important for Bloggers

By leveraging this platform, bloggers can tap into a vast audience actively seeking inspiration, ideas, and valuable content. Pinterest’s unique algorithm, coupled with its user-friendly features, enables bloggers to showcase their work and boost website traffic significantly.

It offers an ideal space to display visually appealing pins, making it easier for users to discover and save content. Additionally, Pinterest’s emphasis on organization allows bloggers to reach their target audience more effectively.

By implementing smart SEO practices and optimizing pins and boards, bloggers can amplify their visibility and increase their chances of going viral.

On top of that, Pinterest serves as a valuable source of inspiration for bloggers, enabling them to stay updated on the latest trends and create content that resonates with their audience. Its collaborative nature facilitates networking and community-building among bloggers, leading to valuable connections and collaborations.

Understanding the Power of Pinterest for Blog Traffic

Pinterest is over their reputation as a hub for inspiration and DIY projects. It now serves as a potent tool for driving substantial traffic to websites.

Diverging from other social media platforms, Pinterest places a stronger emphasis on search functionality. Searching enabling users to effortlessly discover your pins and seamlessly navigate to your blog. By crafting visually enticing pins that encapsulate the essence of your blog posts, you can seize the attention of potential readers and enticing them to click on your pin.

To truly harness the power of Pinterest, you should understand its algorithm. Pinterest employs a sophisticated algorithm that factors in elements including pin quality, domain quality, and user engagement. By optimizing your pins and profile, you can heighten your chances of appearing prominently in users’ feeds, elevating your exposure.

How to Use Pinterest for Blogging Overview

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Setting up a Pinterest Business Account

To leverage Pinterest effectively, it’s important to set up a Pinterest business account. A business account unlocks a host of valuable analytics and features that can amplify your Pinterest marketing.

How to Set Up a Pinterest Business Account

The first step is to create a new Pinterest account or convert your existing personal account into a business account. By having a separate business account, you keep a clear distinction between your personal and professional content.

How to Create a New Pinterest Business Account

  1. Click Sign Up in the top-right of your screen
  2. Click Create a business Account
  3. Enter your email and create a password
  4. Click Create Account
  5. Fill out the profile fields and click next
  6. Fill out the business description fields and click next
  7. Select if you want to run ads (Optional as you can create ads anytime you’d like after sign up), click Next

How to Convert a Personal Pinterest Account to a Business Account

  1. Log into your personal account
  2. Click the down triangle arrow at the top-right corner of the screen
  3. Click Settings
  4. Click Account Management left of the screen
  5. Under Account changes, find Convert to a business account and click Convert account
  6. Click Convert account
  7. Fill out the profile fields and click next
  8. Fill out the business description fields and click next
  9. Select if you want to run ads (Optional as you can create ads anytime you’d like after sign up), click Next

Once your business account set up, it’s time to optimize it for maximum visibility.

Start by adding a clear and concise profile description that highlights what your blog is about or what readers can expect from your content. Use relevant keywords in your description to improve your chances of appearing in Pinterest search results.

Finally, make sure you claim your website on Pinterest. By claiming your website, you unlock additional benefits, including access to analytics and the ability to enable rich pins.

 

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Optimizing Your Pinterest Profile for Maximum Visibility

The initial step towards optimizing your profile revolves around selecting a distinct and pertinent profile picture. Opt for a high-resolution image that impeccably represents your brand or blog. This could encompass your logo or a professional headshot. The primary objective is to cultivate instant recognition.

Next, craft a compelling bio that communicates your identity and essence of your blog. Integrate keywords to your niche to increase the chances of being discovered. If you can, incorprate a persuasive call-to-action within your bio to entice users to visit your blog or follow your boards.

For your boards, create boards that align with the topics that tie in with your blog’s content. Write clear, descriptive board titles while adding relevant pins to each board.

This strategic approach not only facilitates streamlined navigation for users traversing through your profile but also heightens the likelihood of your prominence in Pinterest search results.

Creating Compelling Pinterest Boards

When creating your Pinterest boards, it is imperative to select topics that coordinate with your blog’s niche and resonate with your target audience.

Think about the various categories your blog and establish boards for those topics.

For instance, if you operate a food blog, you may want board titles such as “Easy Dinner Recipes,” “Healthy Snack Ideas,” or “Delicious Desserts.” If you have a travel blog, you could write board titles like “Travel Tips,” “Adventure Destinations,” or “Budget-Friendly Travel.”

Once you have your boards set up, start organizing your content within each board.

Make sure to add a mix of your pins, repins from other users and pins of other related content. This will help diversify your content and provide value to your audience.

Aim to have a healthy balance between promotional content and curated content to keep your boards engaging and informative.

Crafting Click-Worthy Pins That Drive Traffic

The first, most important element of a click-worthy pin resides in its visual appeal.

Given Pinterest’s predominantly visual nature, the selection of high-quality images are of utmost importance.

Opt for images that exhibit vibrant colors, crystal-clear clarity, and visually striking aesthetics. Try to stay away from using generic stock photos. If you cannot then try to dress up the image with additional graphics.

Example of click-worthy Pinterest pins.

Example of click-worthy Pinterest pins.

What’s better than images? Video. Try uploading vertical videos instead of images for each pin to judge their performance and impact.

The final item needed for click-worthy pins is a strong call-to-action (CTA). The CTA serves as a directive that guides users to take specific actions. It could be as simple as “Click here to read more” or “Save for later.” Including a compelling CTA incentivizes users to actively engage with your pin.

How Video SEO Services Can Drive More Traffic

Utilizing Keyword Research for Pinterest SEO

Similar to search engines, Pinterest relies on keywords to display relevant content to its users.

By incorporating these keywords into your pin titles, descriptions, and board titles, you can increase your chances of appearing in Pinterest search results.

Start by brainstorming relevant keywords related to your blog niche and target audience. Consider the subjects addressed in your blog posts and the terms users might employ when seeking such content.

After compiling a list of potential keywords, leverage Pinterest’s search bar to gauge their popularity and discover related keywords. Pinterest will provide suggestions based on your input will unveil user search patterns. Make note of keywords with high search volumes and low competition, as they possess greater potential to drive blog traffic.

When incorporating keywords into your pins and boards, make sure to do so naturally. Avoid keyword stuffing or using irrelevant keywords just to gain visibility.

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Analyzing Pinterest Analytics

Pinterest analytics dashboard

Pinterest analytics dashboard

Analyzing Pinterest analytics is crucial for refining your Pinterest strategy and maximizing your blogging success.

Pinterest analytics provides valuable insights into the performance of your pins and boards. By tracking metrics such as impressions, clicks, and saves, you can gain a deeper understanding of what content resonates with your audience.

Start by analyzing the performance of your most popular pins. Look for patterns in terms of the types of images, titles, and descriptions that attract the most engagement. Use this information to create more pins that align with the successful patterns and optimize your existing pins based on the insights gathered.

Next, analyze the performance of your boards and identify the ones that are driving the most traffic to your blog. Look for trends in terms of the topics, keywords, and visuals that perform well. Consider creating more boards or optimizing existing ones based on the successful patterns you discovered.

In addition to analyzing your own analytics, consider researching successful bloggers in your niche and analyzing their Pinterest strategies. Look for patterns and strategies that you can apply to your own Pinterest marketing efforts. While it’s important to have a unique approach, learning from others who are successful can provide insights to achieving blogging goals.

Pinterest Advertising and Promoted Pins

In addition to organic strategies, Pinterest offers advertising options to further enhance your visibility and drive more traffic to your blog.

Pinterest advertising allows you to promote your pins to a larger audience and increase their visibility. Promoted pins appear in users’ feeds and search results, providing an opportunity to reach users who might not have discovered your content organically. By utilizing Pinterest advertising, you can amplify your reach and attract more visitors to your blog.

When creating promoted pins, it’s important to consider the visual and textual elements that capture users’ attention.

Use high-quality images that represent your content and choose compelling titles and descriptions that entice users to click through to your blog.

Consider incorporating a strong call-to-action in your promoted pin to increase the likelihood of users engaging with your content.

Additionally, take advantage of Pinterest’s targeting options to reach the right audience for your blog. Pinterest allows you to target users based on their interests, demographics, and search behavior. By narrowing down your audience, you can ensure that your promoted pins are reaching users who are most likely to be interested in your content.

Conclusion

In conclusion, Pinterest has proven to be a game-changer, offering bloggers a unique opportunity to drive and boost traffic.

Now is the time to take action and use all of Pinterest’s blogging potential. Embrace the visual power of Pinterest, harness its search-driven features, and tap into its massive user base. Implementing the strategies outlined in our guide will position you for success.

Remember, the key lies in understanding how to use Pinterest for blogging and implementing the strategies effectively.

How to Use Pinterest for Blogging FAQs

Yes, a Pinterest business account is free. Pinterest offers a business account option that is separate from personal accounts and provides additional features and tools specifically designed for businesses. With a Pinterest business account, you can access features like Pinterest Analytics, Rich Pins, Promoted Pins, and the ability to run advertising campaigns.

To claim a website on Pinterest, you need to verify that you own the website in question. This verification process allows you to access additional features like website analytics and the ability to showcase your domain in your Pinterest profile.

The easiest way it to add an HTML tag or upload an HTML file to your website. Following the instructions found here on how to do both.

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