To be a successful business these days you need a website. 76% of consumers, look for a company’s website before visiting the physical location. That’s a lot of customers you are missing out on if you do not have an online presence. And unfortunately, it is a little harder than just throwing up a basic webpage and hoping customers find you. Learn why SEO management services are important for your business and how they can help.
What is SEO?
Search Engine Optimization, or SEO, is how you structure your website so it is easily found by search engines like Google. Google has over 200 different ranking factors to organize websites on their search results pages. And there is a lot of competition to get on the first page where up to 92% of the clicks happen.
Ranking factors include things like the speed of your website, number of backlinks and quality content with industry keywords. SEO management from a professional can help you navigate and correct problems with these ranking factors.
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Learn More →Page Speed: It really is a race to the first page
Google wants your website to load in under 2 seconds, and so does everyone else it seems. Studies have shown that 38% of people will leave a webpage if it takes more than 5 seconds to load.
There are many things that can make a website slow, including images that are too big, code getting delayed and hosting issues. These are all behind-the-scenes issues that if you were not trained in HTML and JavaScript, then you would not have the first clue on how to go about fixing. This is where SEO Management Services come in. They are trained in the complexities of what makes a website function and can optimize yours for performance issues.
Backlinks: Google’s authority checker
Backlinks are links from another website to yours. To Google, they are a “vote of confidence” from one website to another. And the more reputable the website linking to yours, the bigger boost you are going to get in search rankings.
In fact, Google says that backlinks are one of the most important ranking factors in their algorithm. But how to do you get these backlinks?
Through lots of tedious hard work.
Luckily SEO companies have outreach programs and guest blog post writers who can help you create a strong backlink portfolio and help you rank on the first page.
SEO Keywords: The Ace in the Hole
Keywords are the bread and butter of search rankings. When you type a question into Google’s search bar, Google searches through millions of websites for those same words to find matches to your query.
For example, if you type in Chicago pizza, Google will give you websites that have those keywords included in them, while ordering those websites based on their 200 other ranking factors. But if you don’t have those words included in your website, you will never be found by people searching for your products or services.
Keywords come in many forms; long, short, exact match or similar meaning. Some may get you higher rankings than others. SEO webmasters have tools that compare industry keywords and drill down the complex formulas that might get you to #1 in search rankings and target the customers you are looking for.
SEO Management Services in practice
At Neur Designs, we have many SEO experts whose job is to optimize your website to get found on all the major search engines. They are highly trained in technical, on-page and off-page SEO practices. They can do everything from set up your website, handle all the technical aspects such as speed and coding and even provide content that target the keywords your customers are looking for.
