Chicagoland Managed SEO Service

Effective SEO Strategies for Family Law Websites

Last updated September 2023

68% of online experiences begin with a search engine. Is your law office website up to par on Google search rankings?

The central marketing strategy for law offices is a website. Developed regardless of your firm size, a website will allow law firms to market their services to targeted audiences. You can get visitor traffic through search engines such as Google and Bing.

As a law firm owner, your next objective should be to increase your website traffic and generate client leads. You can do this by optimizing your web pages for search engine optimization. Is your website optimized for search engine traffic?

For more effective SEO for family law , keep reading.


Let’s Discuss Your Family Law SEO Goals

Comprehensive Keyword Research

Comprehensive keyword research is the foundation of any successful SEO strategy. Taking the time to identify and target the right keywords will ensure that your family law website appears in relevant search results when potential clients are looking for legal services. Google gets over 7 billion searches a day, so there’s plenty of opportunity.

Start by brainstorming a list of keywords that are highly relevant to your practice areas and the services you offer. This can include terms such as “family law,” “divorce attorney,” “child custody lawyer,” “spousal support,” and “child support.”

Once you have a preliminary list, use keyword research tools such as Google Keyword Planner, SEMrush, or Ahrefs to analyze search volumes and competition levels for each keyword. This information will help you prioritize which keywords to target and optimize your website accordingly.

Remember to also consider long-tail keywords, which are more specific and easier to rank for. For example, instead of targeting “divorce attorney,” you could focus on “experienced divorce attorney in [your location].”

In addition to keywords related to your practice areas, consider targeting informational keywords that potential clients may search for when seeking legal advice. For example, you can create content targeting keywords like “how to file for divorce,” “child custody laws in [your location],” or “what to expect in a child support case.” This will help drive relevant traffic to your website and position your firm as a trusted source of information.

SEMRush Promotion


On-Page Optimization

On-page optimization involves optimizing various elements on your web pages to make them more visible and relevant to search engines. By implementing the following strategies, you can enhance your website’s SEO performance and improve its rankings.

Title Tags and Meta Descriptions

Website Title tags and meta descriptions play a crucial role in enticing users to click on your website in search results. Craft compelling and keyword-rich title tags that accurately describe the content of each page. Similarly, meta descriptions should provide a concise summary of what users can expect on the page and include a call-to-action.

URL Structure

Make sure your website’s URLs are clean, descriptive, and include relevant keywords. Avoid generic or indecipherable URLs such as “” as they provide no context for users or search engines.

Header Tags

Properly formatting your content using header tags (H1, H2, H3, etc.) not only improves the readability and organization of your web pages but also helps search engines understand the hierarchy and structure of your content. Use H1 tags for page titles and H2-H6 tags for subheadings. Incorporate relevant keywords in your headers to further optimize your content.


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High-Quality and Relevant Content

Creating high-quality and relevant content is paramount when it comes to SEO. Not only does it provide value to your website visitors, but it also helps search engines understand the purpose and relevance of your web pages.


Creating a dedicated blog section on your family law website is an excellent way to consistently publish informative and engaging content. Blogging allows you to showcase your expertise, address common legal questions, and provide valuable information to potential clients.

Long-Form Content

In addition to blog posts, consider creating long-form content such as comprehensive guides or e-books. Long-form content tends to rank higher in search results as it provides in-depth information on a specific topic.


Including a frequently asked questions (FAQ) section on your website serves multiple purposes. Firstly, it addresses common queries potential clients may have, improving their user experience on your site. Secondly, it offers an opportunity to incorporate relevant keywords seamlessly.

Local SEO

For family law firms targeting a specific geographic area, local SEO is essential. Optimizing your website for local search can help you attract clients in your area who are actively looking for legal services.

Google My Business

Claiming and optimizing your Google My Business listing is one of the most effective ways to improve your local search visibility. Make sure you put some time into this. 

Local Citations

Build citations on popular online directories and legal directories specific to your area, such as Yelp, Yellow Pages, Avvo, and FindLaw. Pick good directories to use.

Online Reviews

Positive online reviews not only build trust and credibility with potential clients but also play a significant role in local search rankings. Encourage people to leave reviews.

This Is How to Get Good SEO for Family Law Businesses

By implementing comprehensive keyword research, optimizing on-page elements, creating high-quality and relevant content, and focusing on local SEO, family law websites can significantly boost their search engine rankings and attract more clients.

Don’t wait any longer to optimize your family law website for SEO. Start implementing these strategies today and watch your website climb up the search engine rankings. Remember, continuously monitoring and adapting your SEO efforts will ensure long-term success.

To learn more about our website design, WordPress development, and digital marketing services tailored specifically for family law firms, contact us now and take the first step towards improving your online presence and attracting more clients.

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