A whopping 68% of all online experiences start with search engine results. If you’re blogging, search engines can be a huge asset for bringing in more readers.
But how do you organically bring in traffic?
That’s where SEO keyword rank tracking comes in. In this article, we’ll be outlining what rank tracking is and how you can leverage its benefits for your blog.
What is SEO Keyword Rank Tracking?
But what is rank tracking anyway?
Rank tracking refers to checking positions of keywords that ranks websites on search engine result pages (SERPs). There are different types of keywords including:
- Words used on the website
- Keywords used by competitors
- Terms that you’ve historically never optimized for
The “tracking” part of rank tracking refers to the act of analyzing the organic positions of keywords at any point in time. This data is based on current rankings and historical information.
You can look at past data to analyze your SEO progress.
Why Should I Care About Rank Tracking?
You might be saying: “This sounds like too much work. Why Should I care so much about rank tracking?”
Rank tracking is an essential component of your SEO workflow. It gives you invaluable data on how well your blog compares to others.
As such, SEO keyword tracking is one of the most important key performance indicators (KPIs) for tracking your blog’s SEO. A lot of blogs incorporate rank tracking as key components of their overall search engine strategies.
So how do you leverage rank tracking to improve your blog traffic?
How to Leverage Rank Tracking to Increase Blog Traffic
Rank tracking is all about optimizing your keywords, using them effectively, and iterating on the process to see what works and what doesn’t. Let’s look at a few steps you can take to properly rank track for your blog.
Find the Right Keywords
You can narrow down keywords by searching for keyword generators. These services provide popular and relevant keywords based on industry.
Analyze the results to see which words fit best into your blog. Always choose popular keywords, but be on the lookout for ones that might fit an untapped niche.
Use Them In Titles and in Articles
Once you’ve found keywords that fit well into your blog, use them for your titles. This helps you rank higher in Google search engine rankings.
Don’t stop at the title either. Keep using those keywords in your blog articles. Find ways to naturally incorporate them into your sentences. You should also use keywords in all of your headings.
Optimize Content
Lengthy articles provide more opportunities to get more in-depth into each topic. Google loves to rank these insightful articles, so look to add more beef to all of your blog posts.
Use Google Console and Rank Tracking Tools
Google Console helps you track your blog’s ranks on organic search results. By using various filters under the “Performance” tab, you can see the number of impressions and clicks.
There are also a plethora of SEO keyword rank trackers that provide historical data and accurate keyword positions. Leverage this information to analyze what’s working for your blog and what isn’t.
Leverage SEO Keyword Rank Tracking Today
Ranking high on search results is a surefire way to bring more traffic to your blog. Use this guide to improve your SEO keyword rank tracking today!
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