Three-quarters of home seekers contact a real estate agent after clicking on an online advertisement.
Almost 80% of real estate searches begin on a search engine like Google. PPC ads have an average conversion rate of 1.5%. That beats both referrals and social media.
This article demonstrates how your real estate agency can benefit from PPC management services.
Read on to discover the benefits of pay per click over traditional advertising. Learn the pros and cons of doing it yourself. And see how the right blend of SEO, social media, and PPC can boost your monthly leads.
What Is PPC Campaign Management?
Pay per click (PPC) is the standard method that most search engines use to display advertisements. Instead of charging to show the ad, advertisers only have to pay if someone clicks on it.
The cost per click (CPC) varies by industry but for real estate, it sits between $0.50 and $4.00.
Google Ads lets you create a campaign, set your daily budget, and measure your success. You can do this yourself or you can hire a digital marketing company to manage it for you.
Let’s Discuss Your Real Estate Marketing Goals
Benefits of Pay Per Click for Real Estate
Unlike other forms of online marketing, PPC gives you full control over your ad spend.
You can create as many advertisements as you want that will only appear for selected keywords. You can target a specific area like a city or state and link your ad to a related set of homes on your site.
PPC also has the ability to show your phone number directly within the advertisement. That means instant leads for a property.
Google Ad and Google Analytics combine to track your campaign’s performance. You can pause an advertisement if you wish and edit the content as required.
Managing PPC Campaigns
Although PPC offers a quick and effective way to promote your brand and home listings, it takes time and effort to manage.
A successful campaign includes:
- Creating a Google Ads account
- Keyword and competitor research
- Choosing a target audience by demographic
- Building ad copy and target link pages
Many realtors don’t have the time, knowledge, or expertise to manage a PPC campaign. That’s why Neur offers real estate marketing solutions on your behalf.
Is PPC the Best Real Estate Lead Generation Tool?
Once approved, your PPC ads will appear within a few days. Yet, click rates are costly and unless managed correctly, they will soon burn through your marketing budget.
A better approach is to incorporate social media management, SEO, and video with your pay-per-click campaigns.
PPC vs. SEO for Real Estate
Search engine optimization improves the chances of your pages ranking high on organic search results.
Some companies make the mistake of ignoring SEO for PPC ads. The truth is that SEO performs better than pay-per-click in the long run.
Utilize both to reap the benefits of the two marketing channels.
Real Estate Digital Marketing Services
PPC campaign management takes the strain out of running your own pay-per-click advertisements. By creating ad copy, researching keywords, and tracking results, you can be sure to receive the best ROI.
Neur not only offers PPC real estate marketing solutions but provides a full one-stop-shop service. SEO management services, PPC, social media, and blog posts — everything’s covered.
Contact us today to see how our digital marketing plans can impact your bottom line.
