Is content still king? When Bill Gates coined the phrase in his 1996 essay, you wonder if he fully grasped just how huge it would still be over 20+ years later.
The fact is, content—whether on your website or your social media channels—is a huge factor in the visibility of your brand on the internet. If you fall behind even a little bit, impressions, leads, and conversions start to tail off.
Website content is there to engage people and keep them engaged, but it’s there for another reason too—SEO (Search Engine Optimization).
But why should your site be SEO friendly?
Keep reading to find out.
1. SEO Brings Organic Traffic
It’s all well and good plastering your website all over the internet and paying huge amounts of capital to get your site seen by as many people as possible, but it means very little if it’s not reaching people it might be relevant to.
This is where SEO is so valuable—the more optimized your site is, the higher up it’ll appear in search results… from searches relating directly to your business.
Organic traffic is the best kind of traffic. Think of it as quality over quantity.
2. SEO Doesn’t Require Huge Investment
There are loads of ways to market your business. Paid advertising is one of the most effective but for that very reason, it costs a lot. Although SEO is more time-consuming, it doesn’t have to cost your business the world.
Keep in mind that when a paid ad campaign ends, your advert disappears from the internet. SEO keeps your content alive and present.
3. SEO Isn’t Just For Search Results
It’s easy to think that the only reason you would utilize SEO would be to appear higher up in the search results. However, it will also improve the experience of the traffic that does make it to your site.
Google and other search engines analyze pages to check how user-friendly they are. Having a website that’s easy to use, read, and navigate, will keep users engaged for longer.
4. SEO Improves CRO
The world of marketing strategy is littered with acronyms. Here’s another one!
CRO stands for Conversion Rate Optimization. A website optimized for conversions will take the user on a journey that leads them to take action.
You could load your website with great information but if it doesn’t encourage users to act, they’ll end up using that knowledge to spend their money elsewhere.
Optimizing your website means optimizing your conversions.
5. SEO Builds Credibility
Website pages that appear on the first page of search results will get an incredible 92 percent of web traffic.
If you’re on that page, people tend to naturally trust your business more, whether consciously or subconsciously.
Produce regular content and optimize your website to give yourself a better chance of appearing on that first page.
Is Your Website Content Optimized?
If your website content dries up, it’ll start to slip down the listings and all your hard work will start to fade away.
Do you need help with your Chicago business marketing strategy? We’d love to help—get in touch today!