Did you know that there are currently more than 1.9 billion websites active on the internet?
If you don’t yet have a company website for your business, you might think that there isn’t much of a point in having one since there is so much online competition. However, the opposite is actually true: even though there is plenty of online competition, it is essential that you have a website.
Why might this be, you might ask? When you don’t have a business website, only so many people will ever find your business in person. However, if you put your brand’s name online, you will find that people will effortlessly start to discover your brand.
Keep reading and learn more about why you should create a website for your business.
Let’s Discuss Your Website Goals
Increase Your Brand Awareness
If your business is just starting out, there won’t be many people aware that it exists at first. If very few people know about your business, you will find that you won’t get a lot of business traffic to begin with. This can be dangerous for new businesses (and even some established businesses) because that means that a steady flow of income won’t be coming in.
This could easily lead to the failure of your business if you’re not careful. Fortunately, when you build a website for your business, it will be a much easier task to keep your brand afloat. This is possible because having a website for your brand makes it much easier to increase your brand awareness.
As the name suggests, brand awareness is all about getting people aware of your brand. The more people who know that your brand exists, the better. You can do this by writing blog posts about what your business has to offer or by advertising on the internet.
Whatever the case, the goal is to get your brand’s name out there as much as possible. That way, thousands and perhaps even millions of people will discover your company’s name. The more you do this, the easier it will be for search engines like Google to discover your business as well.
Attracting More Potential Customers
When you create a website for your business, you will need to use certain keywords and phrases for that website. Keywords function to organize information but also to promote your website in a certain niche. If you choose good keywords, search engines will want to rank your website higher on the internet.
This is always a good thing because the higher your website ranks, the more people will see your brand. Although it is quite difficult to accomplish, the best result is getting your website on the first page of Google’s search results. If you manage to do this, thousands upon thousands of people will see your website and your website’s content.
The more people that see your brand’s website, the more people will be interested in giving you business. Even if people discover your brand online but don’t buy anything right away, that doesn’t mean that they won’t remember your brand at a later time and then make a purchase.
Improve the Experience for Your Customers
Suppose that you skip on website design and only keep your business as an in-person business. If you do this, you will find that there will be a limit to how happy you can keep your customers. For example, if your business often gets a lot of phone calls from customers, it is likely that you will end up missing out on some of those phone calls, even if you have extra staff to help you.
If you start missing out on these phone calls, your customers might become unsatisfied with your customer service or they might think that your brand is unreliable and doesn’t care about its customers. If this is the case, you could start to lose customers at quite a fast pace. This, of course, would not be good for business.
There are other ways in which having an exclusively in-person business can negatively affect your customer satisfaction. For example, if your company is often busy, you might not have enough time to answer all of your customers’ questions or help them find the products or services they need to get the results they want. Fortunately, you can make all of this easier and increase your customer satisfaction simply with a little website development.
When you have a company website, it will be easier than ever to keep track of your customers, their needs, and more. For example, if your customers have a lot of questions, all they have to do is input those questions into a form on your website. That way, these inquiries will be organized and tended to in a speedy fashion so that everyone’s questions are answered without delay.
Catering to Your Customers
Also, it will be much easier for customers to find the products or services they want when they’re all listed online. Instead of having to explore an entire store, your customers will only need to click on a few buttons to find the items they want to shop for. This can make it much easier and less stressful for customers to provide you with plenty of business.
It is also much easier to attract customers that would have never discovered your store in person. After all, when you have a physical store and not a website, only people in your local area will have the chance to discover your brand. Once you surpass a certain radius, it will be very unlikely for people outside of that radius to discover your business because they would have to travel a long way to stumble across it.
But when you have a company website, people from all over the world can discover your website with ease. This, of course, is a very easy way to get your brand discovered by a large chunk of people who otherwise would have never known that your brand even existed.
Take Advantage of Digital Marketing and Web Design
Digital marketing is one of the best ways in which you can promote your business. It usually involves online ads in one form or another. For example, there are video ads, banner ads, pop-up ads, targeted ads, and more.
Some ads are better suited for certain target audiences than others. For example, if you know for a fact that your target audience watches a large number of videos on a regular basis, it only makes sense to use video ads. That way, the majority of your audience will see those ads and may become interested in what your company has to offer.
Targeted ads are also very good because, as the name suggests, they target a certain group of people who are in the market for a particular product or service. When you target people who are already looking to buy something, they will have a much greater chance of clicking on your targeted ad. Through the ad, these people will discover your website and see what kind of products or services you have available.
As long as you have an edge over the competition, there isn’t any reason why these potential customers wouldn’t buy from you. But there is another benefit of giving your brand a website: web design.
How Can Web Design Help?
Web design has everything to do with the layout, color scheme, font, and overall design of your website.
Many people think that these aspects are purely aesthetic, but their use can contribute to customer acquisition and retention.
This is because a well-designed website will give potential customers a good impression. If people have a good impression of your website and if they like how your website looks, they will be more likely to stick around and see what your website has to offer.
This is in contrast to a poorly designed website which may appear outdated or unattractive. Such a website would not give a good first impression and it may even make your potential customers think that your website is unreliable. But as long as your website looks good and is easy to navigate, you shouldn’t have any trouble gaining new customers and getting them to stick around.
Why You Need a Company Website
Many people think that they can skip on having a company website and still have a successful business, but this is often not true. More and more people are relying on the internet to discover new things and buy products, and if your business isn’t online, you’ll find that you’ll be missing out on a large number of potential customers.
To learn more about business website design and development, contact us here.