Pay-Per-Click Marketing

What Is PPC? Everything You Need to Know

The top marketing experts know that one of the best tricks to get more website visitors is to use PPC marketing.

Companies that use PPC often see a steeper increase in the number of people who visit their website. This gives them a chance to turn them into faithful customers. Even if they don’t make a purchase, they might sign up for your email list or return to you later on.

But what is PPC? Like any marketing strategy, you need to understand PPC to implement it in the right way. Otherwise, you might lose out on getting those new customers. Below, we’ll get into everything you need to know to start using PPC. Keep reading to learn more!

What Is PPC?

The easiest way to answer the question “What is PPC?” is to break the acronym down. PPC stands “pay per click.” It’s a type of digital marketing in which a business pays a search engine to display an ad near the top of relevant search results.

Being near the top of search results is important. Most people turn to search engines when they need products or services. Many don’t go past the first few options before deciding which company they want to use. 

So, if you don’t get near the top of the results, you won’t see as many visitors. 

PPC advertising helps you get to the top of the search results. When you use it, you’ll create a customized ad. You’ll pay the search engine every time someone clicks on the link in your ad.


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Creating Your Ad

To create your ad, you should go to one of the search engine’s ad builders. Google has Google Adwords, and Bing uses Microsoft Ads. 

When you build your ad, you’ll have the ability to write your own text. Make sure you make it short and attention-grabbing. At the same time, it should convince the user to click on your link. 

The link should go to a landing page on your website. This page should urge the user to take a specific action.

The search engine will also ask you to specify which keywords you would like to target. Keywords consist of the words and phrases people enter into search engines when they look for specific items. You can find out which keywords are most often used with a free online keyword research tool. 

Once you select your keywords, the search engine will display your ad whenever someone types in the keyword.

Ready to Start Using PPC?

Now that you know the answer to the question “What is PPC?” you’re ready to start advertising using search engines.

If you want help with your digital marketing strategy, our team is ready and available. We provide the best Chicago website design and online marketing services. Our customers see an uptick in website visitors and a growth of their revenue.

Want to learn more about how we can help you? Contact us today to get started!

Grow Your Business with Paid Ads

PPC Advertising is the ultimate solution for generating leads. Through these ads, you can get hundreds of visitors to your website in an instant when they search for keywords on their phones or computers.

Your website is built with conversion in mind — start capturing more leads today!

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