Getting started in PPC advertising can feel like drinking from an acronym-filled firehose. Thankfully PPC isn’t too hard to understand when you break down all the jargon and industry fluff.
Here’s our PPC for beginners guide.
Let’s Discuss Your PPC Goals
What is PPC?
PPC is short for pay-per-click. PPC campaigns are an online advertising model where advertisers pay a fee each time their ad is clicked. It’s a way to drive traffic to websites, where advertisers bid on specific keywords relevant to their target audience.
When a user searches for those keywords, the ads appear at the top or bottom of the search results page.
Unlike traditional advertising, PPC allows businesses to reach a highly targeted audience. It offers control over budget, ad placement, and content.
The two most common types of PPC campaigns are search and display.
Search campaigns revolve around showing ads when someone performs a search on Google and typically the ads are text-based.
Display campaigns are visual campaigns, like billboards of the internet, and are more often used as a branding tactic.
These campaigns have different best practices, strategies, and tactics to accomplish particular business goals.
Who Uses PPC?
PPC campaigns are most often used by businesses looking to sell more products or win more leads. PPC ads should include a call-to-action, often as a phone call, form submission, or online purchase.
There are a few different uses for PPC campaigns as well.
You can start small, attracting new customers with a call only PPC campaign or re-engage with those who haven’t fully converted yet through remarketing PPC campaigns. Accomplish both with PPC management services.
How Does PPC Work?
All pay-per-click ad campaigns have the same basic requirements. You need to know:
- Which keywords you want to bid on
- What your ad copy will be
- Which websites to place your ads on
- What kind of demographic targeting is needed
Then you upload your information to an ad provider like Google and your ad begins to serve.
After your ad has been serving for a period of time, it’s wise to go back and check on the performance and make any optimizations as needed.
Why is PPC Advertising a Good Idea?
You know your customers are already searching for businesses like yours on Google. PPC ads allow your business to be prominently displayed above your competitors and smart ad copy means you’ll stand out. The more visible your business is, the more likely you are to win these new customers.
A successful PPC campaign can take some time to produce results so it’s important to have patience when starting a new PPC ad campaign.
When Should I Use PPC?
PPC campaigns are great for established businesses that are looking to grow and can afford the commitment that PPC campaigns require. PPC should be considered a next-level digital marketing strategy after your business has a solidly built and well-designed website.
If you’re looking for ways to give your business a boost then you should explore the impressive benefits of PPC consulting.
Interested in getting started with PPC for beginners?
We make it easy with several options for managed campaigns that let you sit back and let the leads roll in. See all available PPC campaign management services or connect with us for any specific requests or questions.
