When you need answers, it’s likely you turn to Google. It’s the search engine of choice by far holding 86.6% market share as of February 2021. While Google makes most of its money from advertising, it offers great tools for free business exposure. One of the best free tools available for businesses that have a physical location is Google My Business.
What Is Google My Business?
Google My Business is a free business directory that allows customers to quickly and easily obtain information about local businesses. It was originally released in June 2014 and has since grown to include everything from directions and reviews to 3D walk-through tours and information on ownership. Business owners can use the various features available in Google My Business to reach new customers and promote more phone calls, website visitors, and in-store foot traffic.
Google My Business is used to populate the information found in the informational panels of Google. On average, businesses that have set up a Google My Business page receive 943 search views and 317 map views each month. This exposure is totally free and only requires setting up an account through Google My Business.
Setting up the account is just the first step. To get the most benefit out of your profile, it’s important to keep the information, such as hours or specials, up-to-date. Depending on your business industry, you may have options to connect additional features like delivery services for restaurants or appointment scheduling tools.
In addition to being an excellent marketing tool on its own, Google My Business can also help the SEO of your business website. It creates a strong, positive backlink to your site and serves as another reference point for search engines to present about your company. It also helps to verify the legitimacy of your business and build trust with customers.
Another way to capitalize on Google My Business for your website SEO is to integrate Google reviews into your website. After customers have purchased from you, ask them to leave a review on Google and use a simple website plugin to automatically show the reviews on your website. You’ll get the benefit of social proof from the reviews whether someone visits your website or sees your business on the map as well as fresh, relevant content with no additional effort.
Google My Business is a great way to reach new customers and expand your market reach. Our affordable Online Reputation Management service can help you automate your review process and our Local Business Listing service makes it even easier to find and win new customers. Contact us today.