Americans are digging into the digital economy! More than $2 trillion of economic activity was generated online in 2020. That’s more than 10% of America’s GDP that year.
If you want to make money off the internet, you need to build a great website. But you shouldn’t rush things. You need to get the answers to some marketing questions first.
What should your website say about your company? How should you modify your website? What else do you need to do in marketing?
Get the facts and you can create the best marketing campaign in no time. Here are 10 important questions for your website.
1. What Is the Purpose of Your Website?
There are a few different reasons to run a website. You may want to educate people on what you do and discuss critical issues in your industry. You can use a website to develop your brand, sell products, and highlight critical employees.
Any of these reasons are legitimate, and you can have a website for a combination of reasons. However, you should remove any unnecessary content, such as links to competitors and articles about irrelevant topics.
When you are doing a redesign or optimization of your website, the edits you make should reflect the purpose of your site. If you want to develop your brand, you should include your company logo in your header and a landing page that describes your company.
2. How Is Your Content?
You can have whatever content you want on your website. You can write blog posts, embed videos and photographs, and share content from other websites.
The key is that your content is high-quality. You should never write posts that are plagiarized, vague, and lacking in backlinks. Your videos need to be quick and your photographs should be in high-definition.
You may not need a full-scale website redesign in order to increase your sales figures and brand recognition. You may need to focus on content marketing instead. You should produce new pieces of content on a regular basis and hire writers who can produce high-quality materials.
3. How Is Your Loading Speed?
You may have the best content on the web. It won’t matter if your loading speed is extremely slow. A loading speed of just two seconds can cause people to click away.
Talk to a website designer about how you can improve your website speed. You may need to remove videos and images, especially GIFs.
Your loading speed should be good for mobile and desktop users. Try loading your website on a smartphone and see if it looks good and loads quickly. You may need to remove photographs on your blog posts or adjust your navigation bar.
Loading speed is one factor in website accessibility. You can add information to your website code so people who use screen reading technology can understand your website. You should also change colors so people with colorblindness or farsightedness can read your content better.
4. What Is Your Brand?
Your brand is everything that helps people identify your company. Your website is just one part of your brand, but it can be an important part, given how many people use the internet to discover companies.
Before you edit your website and adjust your marketing strategy, you need to think about your brand. If you’re confused about what your brand is, you can conduct market research.
Ask customers and members of the public questions about how they see your company. Don’t just ask them what they think about your products. Ask them what the values they think your company reflects and what tone you adopt in your content.
Your website should associate with your other marketing efforts. If you have run funny television ads, your website content can be funny and informal. If you adopt a more serious tone in your ads, your website should be conservative and straightforward.
5. What Are You Doing Right?
You may be doing a lot of things well. Your website may have your contact information clearly laid out, giving customers several ways to contact you. You may have some good blog posts that are ranking highly on search engine results pages.
Take account of what you are doing right and build a website around your strengths. If you’re good at writing blog posts, put a link to your blog in the navigation bar and write posts multiple times a week.
If you have a good grasp of television or print advertising, you can edit your website accordingly. You can share links to your television advertisements in your content and use language reminiscent of your ads. You should put popular slogans on your front page and in your headers so people researching the slogans will find your website.
6. What Are Your Competitors Like?
Ask any marketing agency for marketing advice, and they’ll tell you to distinguish yourself from your competition. You can offer cheaper or better products than your competitors, or you may have better customer service than they do.
Your website should promote your unique qualities. Your landing page should provide clear information about your distinguishing traits. If you offer cheaper products, mention that on your page and show photographs of your website.
Your website itself should be distinct from your competitors’ sites. Your blog posts should talk about subjects that your competitors don’t discuss.
You can also think about what your competitors are doing right. Take notes of their strengths and edit your website to match those strengths. You can hire photographers they’ve hired to produce better images and infographics for your posts.
7. What Do Your Clients Want?
Pain points are the problems that encourage your clients to hire you. Think about what your clients have to deal with on a daily basis, then design your website to address the pain points. Ask your clients about their problems during your market research sessions, and look at comments left in customer surveys and feedback forms.
You should write tutorials and listicles with tips that help them resolve common problems. Each article can end with a call-to-action to your company, letting them access professional help if they need it.
8. Who Can Help You With Your Marketing and Website?
You should be in charge of your marketing efforts. However, you don’t have to handle a marketing strategy on your own.
You should identify people within your company who can help you with your marketing. You can have an internal marketing team, but you should also talk to your corporate board.
Your clients can also help you with your marketing. You can get ideas on how to promote yourself and what your content should look like.
After you’ve gathered ideas internally, you should go to a marketing agency. You can go to one right away if you’ve decided that your website needs substantial work.
You can run your ideas by agency employees and get feedback. You can also get new ideas, and you can start to build your new website. Keep in mind that it may take some time to build your website, so be patient and remain in contact with the agency.
9. How Can You Assess if Your Optimization Is Good?
Don’t just accept what the marketing agency prepares for you. If you don’t like something about your new website, you need to change it.
Even if your new website looks good, you should evaluate how it performs. Keep an eye on your analytics figures in the months after your new website is rolled out.
See if you are attracting new users and getting more interactivity out of old users. You should also examine if your sales figures are going up and if your loading speed has gone down.
Common web design mistakes include blank pages and overcrowding. You must remove these features from your optimized website if they are there.
10. How Can You Change Your Marketing and Website Over Time?
Your new website may be good for the next few years. But you will need to make changes again at some point.
Evaluate trends in digital marketing and corporate websites and decide if they are right for you. Read reports from marketing agencies and internet experts and adopt their advice. Remain in touch with the agency and website designer you worked with and get marketing tips from them.
Be careful with drastic changes. Transitioning from an informal tone to a professional and conservative one can be alienating. Try to adjust your website and marketing efforts gradually over time.
What Are the Best Marketing Questions?
Asking marketing questions can help you build a great website. Your website should be a natural extension of your marketing efforts and brand. Do research on yourself and ask your customers what they think of you.
Your website should offer premium content, including high-quality photographs and long blog posts. It should reflect positively on your company, and it should be distinct from other websites. Try making some small edits and editing your website based on recent trends.
Hire a marketer who can answer all of your questions. Neur serves Chicagoland businesses. Contact us today.