Social media is a great way to reach large audiences, but like all marketing, it won’t work if it’s not done well. That’s why busy business owners often trust social media professionals to get the results they’re looking for. Here are 4 facts you may not know about social media management.
Fact: You Don’t Need to be on Every Social Media Network
Unless you’re running a company like Amazon, it’s likely your business focuses on selling select goods and services to a fairly specific audience. This means that rather than spending time, energy, and money on creating content for all of these sites, you can focus your energy on just the ones that will be most impactful for you. Because it reaches the largest and most diverse audience, any social media management company you consider should include Facebook in their service, but it’s a good idea to choose a provider that can also help you post to Instagram, Twitter, LinkedIn, and/or Pinterest based on your industry and target audience.
Fact: You Should Secure Your Profile on as Many Networks as Possible
Although you don’t need to be actively engaged on every social platform, it’s a smart idea to enlist your social media management company to help you complete a social profile brand lock. This is definitely a case where an ounce of prevention can prevent a pound of problems later down the road. This will ensure that you not only have your business name as a handle in the event you choose to use the social network, but more importantly, it prevents others from using it to impersonate you.
Fact: Social Media Management is More Than Just Posting a Photo or Link
Social media management is a bit like gymnastics. When the person doing it is an expert, it looks easy, but looks can be deceiving. A social media management service doesn’t just post random things on behalf of your business. Instead, they assess your current social media profiles for new opportunities, devise a plan to help you reach the right audience with the right message, create visuals and text for a post, perform keyword research to ensure max exposure, and determine the best time to publish a post.
Fact: Your Social Media Should Match Your Brand
One of the most important things a social media management company should do before beginning to work with your business is to take time to understand your brand. Your social media posts should visually look like something that would come from your company (ie include brand colors and elements), but the tone should also match. This helps to create brand trust and loyalty as well as keeping the message clear. For a good idea of how brand images and correct social media tone can help enhance your business’ social media presence and create more engagement with your customers, check out how companies like Taco Bell, BarkBox, or State Farm run their organic social media.
Crafting a stellar social media presence doesn’t have to be another to-do on your already long list. Instead, trust the experts at Neur for your social media management. Our team of social media professionals is an affordable alternative to hiring an in-house social media person and can help you create the business results you’re looking for. Contact us today!