Did you know that in 2017, businesses spent more than $10 billion on PPC advertising?
That kind of money gets spent because PPC advertising can be incredibly successful. It’s a great way to attract new clients in a targeted manner.
If you’re a Chicago business thinking about giving PPC marketing a try, then we’re here to help.
Read on as we take a look at three of the best PPC strategies for businesses in Chicago
1. Don’t Put All Your Eggs in One Basket
Since Google is the biggest search engine in the world, many businesses focus solely on Google PPC.
Whilst this PPC strategy can obviously lead to positive results, it may not be the best approach for your business. Facebook, for example, is a perfect platform for companies looking to build brand awareness or increase customer loyalty. Take a look at some of the other ad networks and choose those which align best with your business.
If Google really is the best option for you then by all means stick with it, but be sure to do your research first.
2. Optimize for Voice
The way that people search is constantly changing.
Most searches used to be done on laptops or PCs, but then mobile search became the dominant force. With the advent of voice assistants and smart speakers, more and more people are using voice to search.
This can have a big impact on your PPC marketing. If you’re not optimized for voice search then you could be missing out on a large audience full of potential clients. Voice search is often in the form of questions, and almost always comes from mobile devices or smart speakers.
The form of voice search queries is also different from typed search queries, which leads us to our final point.
3. Long-Tail Keywords
Long-tail keywords are keywords that are much longer than the traditional ‘restaurants near me’ type of query.
A long-tail keyword is much more specific. It might be something like ‘vegan fast-food restaurant businesses in Chicago’. As you can imagine, the former query is going to have a lot of competition. The latter is going to have a much smaller set of results, meaning that your business is more likely to feature prominently in the results.
Using long-tail keywords is a great PPC strategy for filtering out the competition, and gives even the smallest businesses a chance to stand out from the crowd. You will still need to do keyword research to ensure that the long-tail keywords you are targeting are ones that are used in sufficient numbers by the right type of potential customers.
Are You Looking for Help With Your PPC Strategies?
If you’re looking for some help and support with your PPC strategies then look no further.
We offer PPC services including PPC management, remarketing-only PPC management, and call-only PPC management. We also offer a wide range of other digital marketing services including WordPress managed SEO services and managed social media services.
To find out how we can help your Chicago business to grow, get in touch with us today.
