Pay-Per-Click Marketing

4 Must-haves in a Chicago PPC Company

Last updated January 2023

When it comes to hiring a PPC company for your Chicago business, there are a few non-negotiable things you need to have. There are a lot of PPC companies around so how can you tell which one is the right choice for you? Here are the 4 must-have things to look for in a Chicago PPC company.

Call-only PPC ads

Chicago-based service businesses or those that depend on in-person sales like car dealerships and real estate agents can benefit from a Chicago PPC company that offers call-only PPC ads. A call-only PPC ad, as the name implies, is designed to generate a phone call to your business. Unlike traditional PPC ads that are meant to take a searcher to your website, a call-only ad is designed to generate phone call leads to your business. These can be configured to only run during your business hours of operation and only in your service area ensuring that ad spend is not wasted by generating leads you can’t service.

Remarketing-only PPC ads

If you have a multi-step sales process where customers often find out about your company in a research phase, but then wait to convert, remarketing-only PPC ads could be the perfect solution for your Chicago business. Remarketing ads are only shown to people who have already visited your website. These are a great way to stay top-of-mind with customers and can be optimized to show to all website visitors or just those who have been to certain product pages or completed certain actions on your site.

PPC ad reporting

It’s crucial that any Chicago PPC company you work with can provide detailed reports about the marketing efforts and results. Ideally, these reports should help to show not just the number of calls, clicks, and impressions that ad campaigns have generated but should also show how many of those visitors completed conversion events like calling the business or adding items to a cart.

Landing page creation

Every website visitor in a pay-per-click campaign is a new chance to create a customer, but these VIP website visitors need to be treated differently than those who come to your site directly or organically. Instead of sending your pay-per-click customers to a general website home page, better results can be achieved by creating landing pages to coordinate with PPC campaigns. When it comes to choosing a PPC company for your Chicago business, look for one that offers landing page design to simplify your process and improve your results.

Neur offers PPC advertising services to Chicago businesses of all sizes. Shop our complete selection of PPC services online or contact us to find out how we can help create incredible results for your business.

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