Being a realtor means navigating a harsh housing market for buyers and working with clients who are also struggling with it. It also means running a business, and that means building your brand on social media. And a part of doing that is using real estate hashtags.
These kinds of hashtags help differentiate your content from other kinds of content on the platform and make your content easy to find in on-platform searches. They also help create more engagement with users, attracting attention from possible clients. They’re an important part of improving your brand.
Keep reading below to learn more about real estate hashtags and which you should use!
Keep it Simple With “#Realtor”
Hashtags are never meant to be a place where you put content. Instead, they are meant to complement your content. They are mostly used to use organize content on social media platforms.
This allows users to find your content when searching for a specific hashtag.
When using the “#Realtor” hashtag, you link your content with other kinds of real estate content. It naturally brings your business onto people’s feeds, and organically engages users. Then, with a simple real estate social media marketing strategy, you can turn them into clients.
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Identify Types of Homes In Your Hashtags
If you’re a realtor, then you know people are often looking for different kinds of homes. Sometimes, people are committed to finding a townhouse where they can plant roots. Others have fully committed to the cottage-core lifestyle and are looking for small living spaces.
You should always identify the kind of house you’re showing off on social media using hashtags. If you are posting pictures of a two-story home, make sure to use “#TwoFloorHouse.” Do the same for condos, ranch-styles, flats and everything else.
Discuss The Home Buying Process — Especially Financing
One thing that stands in the way of homeownership for many people is finances. They simply can’t afford to buy a home, and many potential buyers struggle with ways to afford one. They scour the internet, searching for information that can help them.
Many also turn to social media, and that is where they can find your content. Post information about mortgage options, home prices, or ways to finance a house. Then, make sure to use hashtags like “#HomeFinancing” or even just “#Mortgage.”
That way, when people are looking for help, they will find your business. And then, they may want to work with your real estate company.
Build Up Hype for Open Houses
One of the biggest jobs of any realtor is hosting open houses for possible buyers. It’s a time to spruce up the house and bring the community together to advertise it. Many realtors think of it as a big event.
So, they should advertise the open house, too! The best way to share an open house is to identify the city it’s in. So, use an open house hashtag like “#LombardOpenHouse” or something similar.
Real Estate Hashtags Can Build Up Your Business
Realtor hashtags are one of the many parts of many social media management services. They are a way to naturally put your content on people’s feeds and introduce your business to potential buyers. And they’re super simple to use!
By increasing traffic to your social media pages and your website, you can find more clients. And to start finding more clients, just reach out to us here!
