In a crowded digital world, setting up your WooCommerce store is just the beginning of the eCommerce journey. To stand out and succeed in this space, you need to invest more in marketing efforts, including leveraging the power of marketing plugins from WooCommerce.
Here, we have compiled a list of the top WooCommerce marketing plugins to help you get started. Whether you are interested in lead generation, email marketing, or coupons and discounts—we‘ve got you covered.
Without further ado, let’s begin!
Top WooCommerce Marketing Plugins for 2024
Let’s Discuss Your eCommerce Goals
1. Smart Coupons for WooCommerce
For a store owner struggling to manage their coupon promotions efficiently, Smart Coupons for WooCommerce is a savior. This comprehensive plugin helps create and manage different types of coupons for your WooCommerce store.
From BOGO coupons, giveaways, and store credits to fixed discounts, percentage discounts, and more, this tool helps run various campaigns, attract new customers, and retain existing customers.
The advanced cart conditions and usage restrictions offered provide more flexibility to store owners. By combining these rules and conditions, you can create targeted campaigns to get the best results.
Features:
- Offer a variety of discounts using different combinations of coupons and features.
- Set up advanced coupon restrictions for targeted campaigns
- Offer store credits and gift card coupons to customers
- Design exclusive offers based on purchase history
- Provision to add coupon banners to drive immediate action
- Bulk-create coupons on your store
Pricing: A free version of the plugin is available, while the paid plan starts at $89 a year.
2. Yoast SEO
Boosting your store’s search engine visibility and driving traffic to it becomes a breeze with Yoast SEO. As the most reliable and cost-effective traffic source, SEO is a necessity for digital marketers and website owners alike.
The plugin provides users with extensive tools and guidance to optimize their websites for better search engine rankings. It offers features such as on-page SEO and content analysis while also providing actionable suggestions for improvement in areas where they may be lacking.
Furthermore, it handles the technical aspects of a website, like canonical URLs, meta tags, XML sitemaps, and more.
Features:
- Better search engine visibility with automated technical SEO improvements
- Provision to add canonical tags to reduce duplicate content
- Preview and fine-tune meta tags to get maximum CTRs
- Advanced XML sitemaps and schema.org data integration
- Detailed content analysis and improves readability
- AI-generated meta titles and description
Pricing: Yoast Premium is offered at $99 a year.
3. MailChimp of WooCommerce
If you are striving to make time to effectively engage with new leads and customers, MailChimp for WooCommerce is the plugin for you. This marketing automation platform enables businesses to automate repetitive tasks, freeing up valuable time for essential tasks.
The tool auto-syncs customer data and purchase information from WooCommerce with MailChimp, enabling store owners to create targeted and personalized email campaigns. It utilizes customers’ purchase history, behavior, and preferences for higher engagement and conversions.
Moreover, it enables you to send abandoned cart emails encouraging customers to complete their purchases, thereby recouping lost sales.
Features:
- Syncs purchase data to your MailChimp console
- Set up automated emails to recover abandoned carts
- Provide post-purchase product recommendations
- MailChimp dashboard provides detailed performance analytics
- Provision to embed forms to convert visitors to customers
Pricing: MailChimp’s standard plan is available at $20 a month.
4. WooCommerce Product Feeds
A growing WooCommerce store needs to manage product listings across multiple platforms such as Google Shopping Feed, Facebook Shops and more. Manually updating them is not only time-consuming but is also more likely to be error-prone.
The Product Feed plugin helps you easily synchronize product information across platforms such as Google Shopping, Facebook Shop, and more.
The plugin generates optimized WooCommerce product feeds in XML, CSV, and other formats for you. The basic version supports over 20 channels, while the premium version offers advanced features and supports additional sales channels.
Features:
- Generate WooCommerce product feeds for Facebook, Google, etc.
- Sync WooCommerce products with Facebook catalogs
- Detailed catalog sync logs for troubleshooting
- Advanced product filters to tailor feed content
- Schedule auto feed refresh for regular updates
Pricing: A free version is available, while the paid plan starts at $89 a year.
5. Affiliate WP
If you are looking to reach a wider audience and increase sales, the power of affiliate marketing is one you should not spare. Once you start employing affiliates, tracking and managing them efficiently can be a challenge. With the AffiliateWP plugin, you get a complete affiliate management system for your website.
The tool allows you to set a global referral rate applicable to all affiliates or tailor it on a product basis. Also, you can set per-affliate rates which will then override per-product referral rates. This flexibility ensures easy management of affiliate programs.
Moreover, the plugin comes with affiliate tracking and growth tools like affiliate leaderboards, email marketing, and more, further making it a great option for managing your affiliate program.
Features:
- Launch affiliate programs with 1-click integration for WooCommerce
- Track referral links, affiliate coupon codes, and custom landing pages
- Get detailed affiliate reports
- Customize the affiliate enrollment process from registration to payouts
- Set up a commission structure that works best for the business
- Detect and prevent affiliate frauds with smart fraud detection technology
Pricing: AffiliateWP is available at $149 a year.
6. AIOSEO
This powerful WordPress plugin provides a user-friendly SEO toolkit to improve search engine rankings. It comes with a setup wizard that optimizes your website’s SEO based on industry-specific requirements.
The actionable checklist feature simplifies the SEO process by providing a step-by-step guide to identify and fix issues that may be impacting your rankings. It also comes with an automatic 404 monitor that tracks and redirects broken links to other relevant pages on your website.
Features:
- Get actionable insights and recommendations
- Improve CTRs with featured snippets using advanced schema markup
- Automates internal links between pages with the smart internal linking algorithm
- Keeps a record of past SEO revisions which can be restored if needed
- Manage and customize robot.txt files in WordPress
- Outperform competitors with competitor SEO analysis
Pricing: A free version of AIOSEO is available, while the Basic paid plan starts at $124 a year.
7. CartFlows
Despite having a steady flow of website traffic, if you are experiencing a low conversion rate, you may blame it on your checkout page. Customers abandon their carts at the final stage of the process due to the checkout process appearing either too complicated or untrustworthy.
This is exactly what the CartFlows plugin is here to solve. By allowing you to create unlimited sales funnels. You can choose from a library of high-converting funnel templates, add multi-step funnels with a single click, or build your own sales funnel.
The plugin assures a modern checkout experience that outperforms the default WooCommerce Checkout. It also provides store owners with real-time data insights that help them make informed decisions and troubleshoot better.
Features:
- Choose from a wide variety of high-converting funnel templates
- Works with all major page builders
- Replace the complicated default checkout with an optimized modern one
- Enhance the post-purchase experience with custom thank-you pages
- Gain conversion insights
- Add Facebook Pixel to the sales funnel to track ROI
Pricing: The CartFlows Starter plan is available at $99 a year.
8. Speed Optimizer
Having great products and a user-friendly interface is great. However, slow loading times can be a killer, resulting in a high bounce rate and low conversion rates. With page speed being a primary ranking factor, this can lead to poor SEO rankings, low traffic, and, ultimately, loss of revenue.
With the SpeedOptimizer plugin, you can enhance your Google Page Speed score, achieve better SEO rankings, and improve Core Web Vitals. The tool provides powerful caching, resulting in 20% faster loading speeds. Also, media optimizations reduce image sizes up to 85% without affecting the quality.
The plugin comes with a speed test tool that provides insights into areas that can be further optimized.
Features:
- Powerful caching for up to 20% faster loading times
- Compresses JS, HTML, and CSS to reduce wait time
- Reduces image size up to 85% without sacrificing quality
- Get insights and suggestions to increase loading times.
Pricing: The plugin is completely free.
9. ReferralCandy
Automate and manage your referral programs effortlessly with this powerful WordPress plugin.
ReferralCandy enables store owners to use the winning combination of referrals, affiliate marketing, and brand loyalty to drive sales. Rewarding customers for referrals not only helps in attracting new customers but also fosters loyalty among the existing customer base.
Furthermore, the plugin comes with various features like post-purchase popups, emails, and pages to enroll customers into loyalty programs.
Features:
- Send automatic and customizable invitations to customers
- Easily enroll customers using post-purchase popups, landing pages, and referral widgets
- Reward successful referrals with cash rewards, store discounts, or custom gifts
- Craft targeted referral programs
- Set up commissions for new referral sales
Pricing: With a 14-day free trial, ReferralCandy is available at $59 a month.
10. WooCommerce Product Recommendation
Product recommendation is a powerful strategy to boost a store’s average order value and customer engagement. Displaying tailored suggestions not only improves potential conversions, but also keeps customers on the product pages for a while.
The WooCommerce Product Recommendation plugin facilitates this by generating smart recommendations on captivating grids and sliders. It lets you personalize your recommendations with custom filters, driving visitors to explore more as it resonates with them.
With built-in templates and advanced sorting options, this plugin is a great option for store owners to improve their AOV effortlessly.
Features:
- Configure recommendations using conditional filters
- Display product recommendations on multiple pages
- Roll out recommendations based on pre-set triggers
- Built-in templates include related products, frequently bought together, best sellers, and more
- Create custom product recommendations
- Showcase products in grid or slider format
- Multiple sorting options
- Hide out-of-stock products from being displayed
Pricing: The paid version of the plugin is available at $89 a year.
11. TrustPulse
Utilizing the power of FOMO, the TrustPulse plugin enhances sales and conversions through social proof notifications. Social proof instills trust and credibility, encouraging customers to go ahead and make the purchase.
Also, customers are more likely to take action when they feel the products are exclusive or are only made available for a limited time.
Features:
- Real-time event tracking
- Live streaming of actions like sales and signups
- Notify visitors on the latest purchases
- Advanced targeting features
- Analytics for measuring conversion
Pricing: The basic plan is available at $9 a month.
Conclusion
To stay ahead of the curve and succeed, eCommerce merchants need to be backed by the right tools. From boosting SEO rankings and automated email campaigns to showcasing product recommendations and enhancing the checkout experience, these WooCommerce marketing plugins can help you through your journey.
As choosing the appropriate plugins is half the trouble, various factors like the size and scope of the plugin, recency of updates, etc., need to be carefully considered before employing one.
