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For the start of 2019 we’ve decided to focus on beard oils. Beards are back in fashion and considered sexier than ever on a man’s face and it’s not surprising that the trend for selling beard oil is rising at a steady pace.
In the past five years, in the United States alone, the interest for beard oils has gone from a boring 16/100 to an exciting 94/100 closing out the 2018 holiday shopping season.
If you’re looking to start your own eCommerce store considering selling beard oils as it is projected to rise, really high, in the US, Canada and UK markets. States like Tennessee, Oklahoma, West Virginia, Utah and Kentucky all have an interest score over 90.
Beard Oil eCommerce Website Design Tips
You’re selling beard oil so your target market should be men in the age group of 20s – 40s. The site should look clean and very masculine, darker colors and hero images of beards or the beard lifestyle if it’s not product shots. Pictured below is a mockup of how we would design a beard oil website if we were working together.
The site is clean, modern and has been designed on a grid for mobile-friendly, responsive website development. The main focus is on selling beard oils and a secondary focus on getting emails to try and sell interested buyers at a later time.
In the navigation we’ve placed the cart icon so visitors can easily see what’s inside their cart at all times, social media links to grow your following and a made the shop now button stand out with a different color to draw the eye towards the goal.
In body we’ve promoted the latest six products with another large call to action to drive traffic towards the entire shop. This section can also be changed to show the latest six featured items.
Below the promotion section is a general shop promotion/email lead generation area. In this section our thought was to attract the visitor to sign up to an email list by offering exclusive discounts like 25% off all of our beard accessories.
The footer sections has a section for recent or key testimonials, a final email subscription signup, another logo for branding, and contact and informational links for your store.
Ready To Start A Beard Oil Website?
If beard oil, our website design mockup and the potential to get in on this product while the picking is somewhat low sounds good to you then contact us today. We’ll get started redesigning this mockup to match your brand and, on approval, will developing your new beard oil website.