Guest posting on other blogs can be a great way to build backlinks to your website and improve your SEO. Like all digital marketing tactics, it’s important to have a strong strategy to get the best results. Here are 3 types of guest posting you should be doing.
Let’s Discuss Your Guest Posting Goals
Before You Begin
When it comes to choosing websites to contact for outreach, there are a couple of things to keep in mind.
First and foremost, you want to choose a site that has a positive domain authority. You can check the domain authority of any website by using a domain authority checker.
The goal is to work with websites that have a domain authority above 10 on a scale to 100, the higher the score, the better the domain authority. Websites that don’t have a positive domain authority are considered spammy and have the potential to decrease your own rankings.
What is Guest Posting?
Similarly to blogging, guest posting is a content marketing strategy where you contribute your insights and expertise to other websites within your industry. It involves creating high-quality, relevant content that resonates with the target audience.
By collaborating with other platforms, you expand your reach, establish credibility, and attract new followers or customers.
Like-Audience Guest Posting
One of the first types of posting you should be doing is like-audience posting. In this tactic, you find a website that targets a similar, but not competing, audience.
For example, imagine you are a residential plumber.
Your ideal audience would be homeowners so it’s a good idea to post on blogs that also reach homeowners. You wouldn’t want to reach out to another plumber to post on their website.
Instead, you could partner with real estate agents, home inspectors, and interior designers.
Also, it’s a good idea to keep in mind that guest posting is, first and foremost, an SEO tactic so you’re not necessarily trying to get leads from this outreach.
For this reason, you shouldn’t limit yourself to just posting on websites with physical locations near you.
What’s most important here is to help search engines understand the link between your website, the sites you post on, and the audiences.
Brand Building Guest Posting
Another guest blogging strategy is to partner with others that can help you establish yourself as an industry leader.
For this strategy, domain authority isn’t the make-or-break factor when choosing the right partner. Instead, look for websites that have real-world status as a trustworthy source in your field. SEO is still priority, but in this case, so is building an association with the website you’ve posted on.
It’s crucial to find a partner that will allow you to link back to your website.
Community-specific Guest Posting
Sometimes it’s best used to enhance the local SEO of your business. The exact sites you target will change based on your product or service and the area you serve.
Products that are local require local brand building. Companies that have products or services that focus on a larger geographic area should look a state or nationwide partners to help reach the right audience.
Types of Guest Posts Conclusion
In addition to improving the search engine rank of your own website, guest posting can help you reach new audiences, win traffic, and help the SEO of the websites you partner with.
If you’re ready to invest in guest posting, check out our guest posting service to get started today.