When you need to know the answer to a question, a recipe, an address, or anything else, it’s likely you go to Google. In fact, nearly 9 out of 10 of online searches are performed on Google. Search engine optimization, more commonly referred to as SEO, has been a buzzword for years, but what is SEO and why is it important to business owners?
What is SEO?
SEO is the process of improving a website so that it is favored by search engines like Google. Search engines periodically scan the contents of websites. When a person performs a search, Google or other search engines use what they know about websites to suggest the best response to a question. For business owners, this is the key to winning new customers. More than two-thirds of all Google search clicks happen on one of the top five search results meaning that the higher you can rank for important keywords, the more likely you are to get someone to visit your site.
Why Should I Use SEO?
Any website that benefits from attracting new users can benefit from SEO. Businesses looking to attract new customers, services looking to book more clients, or bloggers trying to grow their audience can all benefit from SEO services. Remember, the point of optimizing a website for search engines is to have your site be seen and visited so while it may not be important for a personal wedding page, it can be highly lucrative for a small business.
How Often Should I Use SEO?
SEO is an ongoing process. Ideally, you should make the static content on your website, things like the home page, about us, and product or service pages optimized for search engines right when you first create your website. You can also work to improve or optimize your site at any time. Search engines review, or crawl, your website every few weeks to check for new content, but you can request to have your site re-crawled by search engines after making changes to speed up the process.
What Can SEO Do?
Anyone can do SEO, but doing it well takes some expertise. Google makes hundreds or even thousands of changes to its search algorithm each year. In 2018, Google made an astounding 3,234 changes to it’s search algorithm. Many of these changes are small, but there are often at least a few a year that can require a fairly dramatic change to keep your website in Google’s good graces. Many small business owners don’t have the time or desire to learn SEO and instead seek out SEO services.
What Do Managed SEO Services Do?
Most managed SEO services start with a website audit to help you determine how your site is performing currently. Keyword research for your industry or niche will be done and then your website pages will be optimized based on those keywords. This can include re-writing page text, optimizing photos and other graphics, or including schema markup language on appropriate pages. SEO is an ongoing process, it’s good to also choose a service that offers content creation and link building to keep your site fresh and allow the opportunity to rank for new and additional keywords. For best results, choose a continually managed SEO service that will also track your analytics to ensure you have the data you need to make future choices about your website and overall marketing.
If you’re ready to improve your website, attract more visitors and see greater success, it’s time to consider managed SEO services. Contact us today to learn more how our affordable WordPress web design and managed SEO services can help you grow your business.