What would reaching the top spot of Google do for your business?
It’s been shown time and time again that the top spots of Google get the most traffic. In fact, the first result of a search gets a whopping 33% of the clicks!
If that sounds like something your business could benefit from (and whose wouldn’t?), then it’s time to up your SEO game. Learn the techniques that work, develop a winning strategy, and put your ideas into action to climb the ranks.
To start you off, take a look at our guide to SEO for small business.
What is Search Engine Optimization?
Before you start looking at techniques, it’s vital you can answer the question of what is SEO?
Also known as search engine optimization, SEO is a technique used by online businesses to help push them to the top of a search engine results page (SERP). The purpose of it is to get you higher volumes of quality, targeted traffic, giving you the best chance of being seen by the people who are looking for you.
There are tons of different ways you can improve your SEO, and the best way to achieve great results is by combining many methods. Here are some that you should be putting into action.
Focus on Long-Tail Keywords
User searches are at the focus of SEO, meaning that you need to know what your target audience is typing into those search bars. This is where keywords come in.
In the past, keywords you focused on might have been something like ‘girls t-shirts’. Nowadays, Google wants more. They’re looking for long-tail keywords instead, which are more specific searches.
So, instead of just ‘girls t-shirts’, you should be looking at queries like ‘cheap girls t-shirts for sale’. These long-tail keywords are more effective, helping your small business to grow quickly.
Optimize Your Website
What is an SEO optimized website? That’s actually a hard question to answer as there are so many different techniques you can use to optimize yours. If you’re a small business, you can start to create an optimized website by doing the following:
- Add your keywords to your web pages
- Include keyword in your metadata
- Add your business’ contact information to each page of your site
- Add information about your location for localized SEO
Be Consistent Across Channels
It’s not just your website that should be optimized for SEO, you should make sure all of your online listings are— whether they’re on Facebook, Google+ or TripAdvisor. Google loves to trawl these and gather more information about your business, so make sure all of your information is up to date. Include phone numbers, addresses, photos, and any other useful information to your listing to help search engines understand who you are.
Experts at SEO for Small Business
At Neur, we’re web developers and SEO for small business experts. If you’re struggling to push your website up the ranks or don’t have the time to carry out all of the SEO techniques out there, let us do it for you. We can design your website with SEO in mind, showing your brand off to the world.