Social Media Marketing

How to Link Instagram to TikTok

Last updated February 2024

Among the unlimited number of platforms available, Instagram and TikTok have emerged as titans, captivating millions with their visual storytelling and engaging content. If you’re an avid user of both Instagram and TikTok, you may want to link your accounts to make it easier to share your content across both platforms. You might be wondering how to link Instagram to TikTok?

Fortunately, linking your Instagram to TikTok is a simple process that can be done in just a few easy steps. In this guide, we’ll walk you through the process so you can start sharing your content seamlessly.


Let’s Discuss Your Social Media Goals

Why Link Instagram to TikTok?

Cross-promotion has emerged as a vital social media strategy for improving your online impact.

In fact, only 0.1% of Instagram users are exclusively on the platform. The majority of users actively engage with multiple social media platforms, like Facebook, YouTube, and TikTok.

When it comes to Instagram and TikTok, the benefits of cross-promotion are particularly significant, offering an opportunity to amplify your reach, engage a broader audience, and foster a cohesive online brand.

Let’s dive into the high-level overview of the benefits of cross-promoting on Instagram and TikTok.

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Increased Visibility and Reach

Instagram boasts an immense user base, 1.628 billion users as of April 2023, while TikTok has taken the world by storm, reaching over 834.3 million monthly users. By bridging these platforms, you tap into a broader audience, exposing your content to a wider range of individuals hungry for your content.

This increased visibility can translate into brand awareness, new followers, and a greater impact on your target audience.

Lean Into Your Existing Instagram Audience

By tapping into your established Instagram following, you create a direct bridge to introduce them to the unique and engaging content you’ve crafted on TikTok.

This cross-promotion strategy not only fosters brand consistency but also strengthens the connection with your existing followers, enhancing their overall experience and increasing the likelihood of their engagement and support.

How to Link Instagram to TikTok

  • Open the TikTok app
  • Tap on your TikTok profile at the bottom right corner of the screen
  • Tap on the Edit Profile button
  • Tap on the Add Instagram button
  • Enter your Instagram login credentials
  • Authorize the connection
  • Configure privacy settings (optional)
  • Confirm the connection by ensuring your Instagram profile is listed

How to Link Instagram to TikTok Infographic

How to link Instagram to TikTok infographic

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<p><a href="" target="_blank"><img src="" alt="How to link Instragram to TikTok infographic from Neur" /></a><br /><strong>Source: <a href="" target="_blank">How to Link Instagram to TikTok</a></strong></p>

Overcoming Common Hurdles with Instagram and TikTok

Even when seamless connectivity is expected, occasional hiccups can disrupt the connection of linking your accounts. Well, we’ve got you covered with some of the most common troubleshooting issues and their solutions to help you navigate these obstacles with ease.

Problem: Instagram Account Not Linking to TikTok

You’ve followed the steps above, hoping to unite your Instagram and TikTok worlds, but alas, your Instagram account stubbornly refuses to link. No worries:

Double-Check Your Instagram Credentials: Ensure that you have correctly entered your Instagram username and password. A simple typo or incorrect login details can be the culprit behind the failed connection.

Verify Your Instagram Account Settings: Confirm that your Instagram account is set to “public” rather than “private.” TikTok requires access to your Instagram content for a successful integration, so adjusting your privacy settings may resolve the linking issue.

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Problem: Connection Issues and Error Messages

Another common obstacle involves encountering connection issues or receiving error messages. If you find yourself facing this roadblock, try the following solutions:

Restart the TikTok App or Your Device: Sometimes, technical glitches can be resolved by closing the TikTok app and reopening it or by restarting your device. This simple action can clear temporary issues.

Clear Cache and Data: If the problem persists, you can try clearing the cache and data of the TikTok app on your device.

Remember, technological hurdles are not uncommon when dealing with social media platforms.


As you reach the end of this journey, you now possess the knowledge on how to link Instagram to TikTok seamlessly.

Remember, integrating Instagram and TikTok is just the beginning. To make the most of this dynamic duo, follow best practices such as repurposing content across platforms, cross-promoting your accounts, and engaging with your audience on both fronts.

How to Link Instagram to TikTok FAQs

Linking your Instagram account to TikTok allows you to easily share your TikTok videos to your Instagram profile, thereby increasing your reach and visibility across both platforms. It also enables your TikTok followers to discover and connect with you on Instagram.

There are no significant restrictions or limitations when linking Instagram to TikTok. However, it’s important to note that you can only link one Instagram account to your TikTok profile at a time.

Yes, you can unlink your Instagram account from TikTok at any time. Simply go to your TikTok profile, tap on “Edit Profile,” select “Instagram,” and then tap on “Unlink Account.”

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