Link building is a controversial topic. Depending who you ask, link building may have a positive, negative, or neutral effect on the ranking of your site. The official stance from Google is more a list of what not to do than an instruction on how to build links correctly. Here’s what you should know about link building.
What is link building?
Link building is the process of getting more beneficial links to your site from other websites. There are a lot of different ways to accomplish this with organic linking, link outreach, and content creation being the most popular and widely seen as beneficial.
Why does link building matter?
Search engines see links to a website as a vote of confidence from other site owners. The more links your site receives from other websites, the more likely your site is to have high quality, trusted content. This is especially effective when the site providing the link has a high domain authority.
Who should use link building?
Link building is just a small part in a well-executed SEO strategy. Business owners can benefit from link building by increasing the traffic to their site while improving their rank in search engines.
What’s the wrong way to build links?
The rules of SEO are always changing, but there are a few constants. It’s not a good idea to pay for links (especially using a link farm), hide links inside an iframe or photo, stuff pages with many links to other pages just for the sake of linking, or spam the comments of other websites to get links.
How can you build links to your website the right way?
There are three main ways to get more links: organically, by suggestion, or by offering content. Organic links are the ones that occur without you having to do anything. This is a good indicator of high quality content and authority, which also help to boost SEO ranking.
Another way to build more links is by simple outreach. One of the easiest ways to get started is to look at blogs you already have written. Then use Google to search for other articles that are related to the same topic and reach out to the site editor to ask if they may be willing to add a link to your blog that their readers may find useful.
Content creation is the most labor intensive way to create more links. To get started, search Google with the phrase “write for us” and your industry. Make sure to use the quotation marks in your search to get the most accurate results faster. Go through the list of sites and reach out to editors and site owners to ask if you can submit a blog to their article. When you write your article, find a natural way to add in a link to a source article on your site with a strong keyword anchor text for the link.
Does link building only work one way?
“Link building” is the process of getting more links to your site, but linking also sends strong indicators to search engines about the quality of your site. If you have thousands of links to spammy websites, Google will think that your site is also spam and reduce your ranking.
Are all links the same?
There are two types of links, dofollow links and nofollow links. Dofollow links are ideal for link building. They look and function like any normal hyperlink, but contain an added piece in the code that signifies that the referring site trusts and has some sort of relationship to the linked site. Nofollow links, then are the opposite, but because Google still knows about them, they are still valuable in a link building strategy.
When should I get started with link building?
There’s no time like now to get started with your link building. Need to touch up your site before you begin? Contact us today to learn more about our affordable WordPress website development and managed SEO services.