Research shows that 18% of local mobile searches result in same-day sales. To appear in local searches, you’ll have to optimize your website.
SEO plays a critical role in attracting visitors through organic search. The strategic application of search engine optimization tactics increases brand visibility, optimizes user experience, and boosts revenue.
If you’re looking to attract customers to your business here in Chicago, it’s important to follow our SEO tips. Keep reading to learn the top 10 best Chicago SEO practices you can use to grow your business.
1. Register with Local Directories
Listing your website in local online directories is a great way to boost your web ranking. It is one of the first actions a business takes to build its online presence.
When registering, remember to make sure that your name, address, and phone number all match. This helps web crawlers identify your business and keeps things concise for Google.
2. Learn and Complete On-Page SEO
On-page SEO is concerned with creating and optimizing content to rank for targeted keywords. Once you’ve optimized your on-page SEO, users can easily find your website after entering a search query.
3. Focus on Less Competitive Keywords
To rank higher on a search engine’s results page (SERP), it’s wise to target less competitive keywords.
As an example, if you offer SEO or other digital marketing services in Chicago, try focusing on keywords like “Chicago digital marketing services” or “SEO agency Chicago.”
4. Build Backlinks
Building backlinks is a great way to let search engines know that your site is trustworthy. Use high-quality links from reputable sources. Low-quality or spam websites that link back to you will crush your ranking.
5. Create Insightful Content
Visitors to your site want to learn more about you, your business, and your industry. Give them compelling and engaging content that encourages them to stick around longer.
6. Perform Technical SEO
Technical SEO focuses on creating the best user experience possible. Make sure your site is mobile-friendly, quick to read, and easy to navigate. This helps rank your business higher on Google’s results page.
7. Increase Website Security
Google prioritizes websites that are reputable and safe. It’s best to use Hypertext Transfer Protocol Secure (HTTPS) and a Secure Socket Layer (SSL Certificate) to make sure your website isn’t flagged for being potentially harmful.
8. Use the Free Tools
There are tons of free SEO tools available to you. Google offers a variety of programs, including Google My Business and Google Analytics, to help you with your SEO practices. Search around and find the ones that benefit you and your business the most.
9. Track Your Stats
It’s important to track the clicks, conversions, and other stats necessary for measuring the success of your SEO strategy. For the most insight and best results, monitor them daily, weekly, monthly, and yearly.
10. Hire an Agency
Well-executed SEO services Chicago businesses in many ways. It helps them grow, attract new customers, and increase revenue.
A bad SEO strategy mixed with poor execution is a sure-fire way to drop in rank, turn away potential customers, and lose money. That’s why it’s important you only hire SEO experts.
Chicago SEO Best Practices
Optimizing your website to provide a user-focused experience and rank on search engines is easier than ever. Now you know all you need to rank in local searches.
For more information about SEO marketing and how to choose the right Chicago SEO company, contact us! We’re happy to answer any questions you may have.