There are a lot of benefits to being a real estate agent. You have the freedom and flexibility most people only dream about.
You can choose what clients you sign on with and what hours you work. This leaves you room to catch school plays and other important events.
However, when you work solely on commission, learning how to market yourself is essential. After all, you won’t be able to bag any clients or make any money if no one knows your name.
While leads from property websites and portals can command a high fee, leads generated by your own website are totally free outside of any hosting or marketing costs. That’s why real estate agents who want to make the most of their website hire real estate SEO experts to help them win more website visitors and attract more leads.
But how do you choose the best real estate SEO services?
We can help you there. Keep reading for everything you need to know about how to hire the right SEO consultant.
Let’s Discuss Your Real Estate SEO Goals
Ask for Their Range of SEO Services
The right real estate SEO expert for you will be the one that provides all the services you need to get noticed in your community. Real estate SEO tactics vary greatly, from content creation to link-building.
We recommend hiring a SEO management services company that can do it all. This means creating amazing content for your site, writing powerful meta descriptions for each page, acquiring backlinks from other credible sites, and more.
Ask What Kind of SEO Tactics Are Used
The goal of SEO is to improve your website’s organic search ranking helping you to win more website visitors who can convert to customers. SEO is broken into three main categories: on-page SEO, off-page SEO, and technical SEO. On-page SEO is the most common service offered by real estate SEO companies, but there are many overlapping services like syndicated content that improves on-page and off-page SEO at the same time
On-page SEO refers to creating more content for your personal website to help it rank for more keywords and improve the ranking of your current keywords.
Off-page SEO includes getting your real estate business listed with several internet directories. The more directories that list your business and include a link to your page, the more authoritative your page looks which help to improve your organic search rank.
Technical SEO refers to the technical setup of your website and its pages. This includes having the proper title and H1 tags, meta descriptions, and improvements to website code that improve page load speed.
Ask for Past SEO Experience and Results
Before signing on with an SEO agency, find out more about their experience in the industry. How long have they been providing SEO services for clients like you? What training and credentials do they have?
SEO is part of a larger website conversion strategy. While a real estate SEO expert likely won’t be able to tell you that their SEO campaign management was responsible for X number of homes listed or Y number of homes sold, they can point to past success in boosting the organic search engine rank for other clients or companies.
Ideally, you would be able to get case studies of other real estate websites they have done SEO work for, however, examples from insurance agents, lawyers, chiropractors, and financial institutions offer some strong parallels in terms of keyword competitiveness and difficulty.
Remember that years in service don’t necessarily equate to high-quality services. An experienced SEO expert might lack customer services skills, communication skills, or positive reviews from other clients.
Ask About SEO Pricing
Finally, find the best real estate SEO expert based on your marketing budget. Not all SEO agencies charge the same fees.
Talk to the SEO companies on your list to get a free quote for their services. Use the same parameters for each company to ensure you’re identifying the most competitive prices.
However, remember that you often get what you pay for in the service industry. The consultant who has the lowest price might have the lowest performance ratings. They may not be able to get you the website traffic you need to increase your earnings.
Bonus: Read Online Customer Reviews
You can use customer testimonials to find credible and professional real estate SEO experts. After narrowing down your search to the top SEO consultants, visit their website and social media pages to find out what their previous clients have to say about their services.
Did the real estate SEO company help the client gain more website traffic? Did the client see a noticeable uptick in website visits, leads, and sales?
When Will I Start Seeing SEO Results?
Remember, improving the SEO of your website takes a long-view approach. Google updates its algorithm many times a year — with as many as 5,500 changes in 2021 alone. This means that the specific ranking of keywords is always in flux and to keep your ranking, you must be producing new content in accordance with the latest SEO wisdom. That said, you don’t want to waste time on money on something that’s just not working. An SEO expert should be able to give you a general idea of when you can expect to see results.
Ready to Hire the Best Real Estate SEO Experts?
There’s a lot to consider when searching for real estate SEO experts to help you attract clients from your community and increase the traffic to your website. Follow our guide to find the best SEO consultant for your firm.
If you’re ready to talk about your SEO needs, we’re here for you. Contact us today to learn more about our services or request a free SEO audit of your website. We would love to work with you to help you generate more leads and secure more clients.