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SEO for Dentists: The Ultimate Guide to Attracting More Patients Online

Last updated September 2023

As the dental industry becomes increasingly competitive in our digital age, attracting new patients is more challenging than ever before. To stand out from the crowd and grow your dental practice, you need to leverage the power of SEO. By optimizing your website and content for search engines, you can improve your online visibility and attract more patients to your practice.

Our in-depth SEO for dentists guide covers all the essential steps of dental SEO, from understanding your patients and conducting keyword research to optimizing your on-page website elements and implementing local SEO strategies. With these proven strategies at your disposal, you can establish your practice as a top choice for patients searching for dental services near them.


Let’s Discuss Your Dental Practice Marketing Goals

SEO Basics

The concept of Search Engine Optimization (SEO) refers to the set of techniques that can enhance both the quality and quantity of traffic to your website. This can be achieved by improving the visibility of web pages in the unpaid results of search engines like Google and Bing.

Believe it or not, an astonishing 93% of all internet traffic worldwide is controlled by just one company: Google.

With an increasing number of patients searching for dental services online, it’s crucial to ensure your website is easily discoverable.

Understanding Your Dental Patients

To create a winning dental SEO strategy, you must gain an in-depth understanding of your patients. This means exploring into their search intent to ensure your dental practice is visible to the right audience.

By analyzing your target audience’s demographics and search behaviors, you’ll be able to craft a detailed buyer persona that will help you optimize your website and content for the most relevant keywords. Remember, the more you know about your patients, the better equipped you’ll be to attract and retain them.

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Dental SEO Keyword Research

One of the key pillars of effective SEO is conducting thorough keyword research. It involves identifying the keywords or phrases that your target audience uses to search for dental services online.

To get started with keyword research, there are several powerful tools at your disposal.

Google Keyword Planner

This free tool provided by Google helps with keyword research for your website. By using the tool, you can generate a list of relevant keywords related to your dental practice and see how often they’re being searched.

One disadvantage it has is it provides a broad estimate of the average monthly searches per keyword. Simply knowing that a keyword is searched between 10,000 to 100,000 times per month may not be specific enough to determine whether or not it is worth targeting.

Google keyword planner screenshot
Google Keyword Planner Screenshot


Ubersuggest is a free SEO tool that offers suggested keywords, estimated search volumev and cost-per-click data. This comprehensive tool can help you identify new content possibilities and analyze competitors. Its user-friendly interface makes it simple to use.

However, the free version of Ubersuggest is limited to just three daily searches. Thus, their lifetime plan may be more appealing.


Semrush is an all-in-one SEO suite that goes beyond just keyword research and includes competitive analysis. It helps you discover new keyword opportunities, analyze your competitors, and track your website’s rankings. While Semrush is a paid tool, it provides invaluable insights and data to improve your SEO strategy.

On-Page SEO for Dentists

On-page optimization involves optimizing your website’s pages for search engines. It includes optimizing title tags, meta descriptions, header tags, and other on-page elements. By optimizing your on-page elements, you’ll be able to tell search engines what your pages are about and improve their relevance to your target audience’s search queries.

Overall, these tools can help you stay ahead of the curve in the constantly evolving world of search engine optimization.

Dental Content Creation

Content is king. By providing valuable content that aligns with the interests of your audience, you can position yourself as an expert in the field of dentistry and increase traffic to your site.

To achieve this, concentrate on producing content that provides solutions to common questions or problems. While using keywords strategically can help optimize your content for search engines, it’s important to avoid overusing them in a way that appears forced or artificial.

What is SEO Campaign Management?

4 Must-Have Pieces of Content for Dentists

  1. Blog posts: Creating informative blog posts about dental health topics can help attract potential patients and establish the dental practice as a thought leader in the industry.
  2. Infographics: Visual content like infographics can be a great way to convey complex dental health information in engaging ways. They’re also very shareable on social media, which can increase the practice’s reach.
  3. Patient testimonials: Sharing positive reviews and testimonials from satisfied patients on the practice’s website and social media channels can help build trust and credibility with potential patients.
  4. Videos: Creating videos that cover dental health topics, showcase the practice’s services, or introduce the dentists and staff can help engage potential patients and increase their trust in the practice.

Short videos have become a dominant format on social media, with their popularity expected to continue rising in 2023. Studies show that 73% of consumers prefer short-form videos to learn about products or services.

To help you capitalize on this trend, here are some tips for creating effective short videos.

  • Keep it short: YouTube shorts are a maximum length of 60 seconds or less. Attention spans are short on the internet.
  • Focus on one topic: Don’t try to cover too much, stick to a single topic or idea.
  • Use good lighting and sound: Poor lighting and sound quality can make your video difficult to watch.
  • Plan your shots and script: Plan out what you want to say and the shots you want to include before you start.
  • Keep it engaging: Try to include elements that will keep viewers interested, such as humor, interesting visuals, or demonstrations.
  • Add subtitles or captions: Adding subtitles or captions can make your video accessible to a wider audience, including those who watch videos with the volume turned off.
  • Use a call-to-action: Include a clear call-to-action at the end of your video, such as visiting your website or booking an appointment.
  • Edit your video: Use editing software to cut out any mistakes or unnecessary footage, and add any additional effects or graphics.

Remember that creating short videos can be a powerful way to connect with your audience. By following these guidelines, you can create effective and engaging videos that help promote your practice.


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Local SEO for Dentists

Local SEO is a specific type of optimization that focuses on improving a business’s visibility for local search results. It is particularly relevant for businesses that have a physical location and rely on local customers, like dental practices.

It involves optimizing a business’s online presence to appear in the top results for relevant local search queries, such as “dentists near me” or “best dental services in [city]”.

The goal of local SEO is to connect local customers with local businesses, helping to drive foot traffic and grow revenue.

5 Proven Strategies for Local SEO Success

  1. Optimize your Google Business Profile (GBP) listing by completing all the fields, adding photos, and regularly posting content to the platform.
  2. Get listed in relevant local directories such as Yelp and your local chamber of commerce.
  3. Ensure your website is mobile-friendly and loads quickly.
  4. Include your city and state in your website’s title tags, meta descriptions, and content.
  5. Encourage online reviews from satisfied patients on platforms such as GBP, Yelp, and Facebook.

Link Building Strategies for Dentists

Link building is the process of getting links back to your website from reputable websites. Implementing a successful link building strategy can substantially boost your website’s credibility, authority, and relevance.

A successful link building strategy generally involves the following steps:

  • Analyze Competition: Identify who your competitors are, analyze their backlink profiles and identify potential link opportunities.
  • Develop Linkable Assets: Create high-quality and shareable content that can attract backlinks from authoritative websites.
  • Outreach: Contact relevant websites request backlinks, provide guest posts, or collaborate on content.
  • Monitoring Links: Regularly checking the status of your backlinks to ensure they are still active and valuable.

Measuring Your Dental SEO Success

Measuring the success of your dental SEO strategies is crucial to evaluate its effectiveness. You can use tools such as Google Analytics and Semrush to track important metrics. Analyzing this data can help you identify areas that require improvement, and enable you to adjust your SEO tactics accordingly.

So, what exactly constitutes a successful campaign?

Here are five key indicators to look out for.

  1. Increased Website Traffic: Driving more traffic to your website through targeted keywords and content.
  2. Improved Local Visibility: Bu building a strong local online presence, you can potential reach more patients in your area.
  3. Higher Quality Leads: Attracting more high-quality leads to your website can result in a higher conversion rate and more appointments scheduled.
  4. Enhanced Online Reputation: Building your online reputation and establishing your practice as a trusted provider of dental services in your local community.
  5. Competitive Advantage: Outperform your competitors in search engine rankings and attracting more patients to your practice.


Using SEO for dentists can be a game-changer in attracting more patients online. To make it work for you, it’s essential to understand your patients, conduct thorough keyword research and optimize on-page elements and content for better SEO success.

By doing these, you’ll increase your online visibility, attract more patients, and ultimately grow your dental practice.

Start implementing these proven strategies today or contact us to discuss SEO management services.

SEO for Dentists FAQs

SEO for dentists refers to the practice of optimizing dental websites to improve rankings in search engine results. It involves implementing strategies like keyword research, on-page optimization, local SEO, and content creation to attract more organic traffic and potential patients.

The goal is to ensure that when people search for dental services in their area, the dentist’s website appears prominently in search results, increasing the likelihood of website visits and conversions.

To start SEO for dentists: research keywords, optimize website with strategic keyword placement, optimize Google Business Profile for local SEO, create informative content, earn quality backlinks, encourage positive patient reviews, engage on social media, monitor website performance with analytics, and adjust strategies accordingly.

The cost of dental SEO can vary depending on several factors, including the scope of the project, competitiveness of the market, and the specific services provided by the SEO agency.

Generally, dental SEO services may range from $500 – $2,500+ per month.

A tailored approach and a well-defined strategy can help maximize the effectiveness and value of the investment in dental SEO.

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