Digital Marketing Services

SEO and PPC: How They Work Together

Last updated May 2023

Did you know that PPC software has a market size of $12.58 billion? It proves how digital advertising improves the way we connect to people today. As a business, this is the best time to improve your traffic and use SEO and PPC ads examples.

However, not everyone knows what’s SEO and PPC and how it benefits them. If you’re a small business and new to SEO and PPC, these are the things you need to know. Read what we have below and learn more.

 

Questions About SEO, PPC or Both?

Benefits of SEO

  • Long-term organic traffic growth: SEO helps increase organic (non-paid) traffic to your website over time. By optimizing your site’s content, you can attract relevant visitors who are actively searching for your products or services.
  • Improved visibility: Your website can rank higher in search results, making it easier for potential customers to find your business.
  • Targeted audience reach: SEO allows you to target specific keywords and phrase. By optimizing your website for these keywords, you can attract visitors who are more likely to convert into customers.
  • Cost-effective marketing: Unlike paid advertising methods, SEO provides a cost-effective approach to digital marketing. While it requires time and effort upfront, the long-term benefits often outweigh the initial investment.
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Benefits of PPC

  • Immediate visibility and traffic: PPC provides instant visibility for your business by placing your ads at the top of search engine results.
  • Precise audience targeting: PPC allows you to target your ads based on demographics, interests, location, and other specific parameters.
  • ROI tracking: You can measure key metrics like impressions, clicks, conversions, and cost per acquisition, enabling you to optimize your campaigns and maximize return on investment.
  • Flexibility and control: You can set your budget, adjust bids, and schedule ads based on your business objectives and audience behavior. This flexibility allows you to optimize your campaigns in real-time and make data-driven decisions.
  • A/B testing: PPC platforms enable you to run A/B tests and experiment with different ad copies, landing pages, and targeting options. This testing helps you refine your campaigns and continuously improve your advertising efforts.

Increase Your Search Engine Presence

SEO is the best marketing strategy because it helps you reach the top of search engines rankings. Pay-per-click ads help your keywords stay relevant to similar searches.

With both working on your website, you have a long online presence. You appear more on online topics and relevant searches.

Draws In More Traffic

Organic rankings are a way of getting close matches to what a user search. When you pause organic search, you lose 90 percent of website traffic. Pay-per-click ads help you recover missing clicks and avoid losing traffic count.

Even if you’re not in the top rankings, PPC still helps you. It does the same function, giving you a steady click count.

Reach Previous Visitors

A marketing strategy campaign is a method to get new customers and increase your website traffic. This plan is not always a guarantee because you need the customer to stay.

For this, you need PPC ads examples like retargeting PPC advertising. What it does is reach out to previous customers.

Every time you have a new product or sale, it reaches out to old customers. An example is if your customer left their checkout without buying the item. They can receive a reminder should they want to finish the purchase or not.

 

PPC vs SEO:

What’s the Difference and Which Do You Need?

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Helps You Test New Keywords

Do you want to start a social media marketing campaign, but you have no ideas for keywords? If that’s a yes, you can buy PPC advertising to help you test the keywords.

Through Google Ads, you can test how effective are your chosen keywords. When it passes the test and gives you good results, you can use it as an official keyword. If it fails, you can always try a new one until you get the best that works for you.

Helps You Create Smart Decisions

As a business, information matters because it helps you create better decisions. PPC and SEO can help you gather the data you need to create an effective marketing strategy.

You get every data starting from click rates, time on site, and conversion rates. This data helps you know which keywords work best and what strategy you need to adapt.

Use the Best PPC Ads Examples Today!

Now you know what is SEO and PPC. Your next marketing strategy works best when you use SEO and PPC together. It helps you rank up your business on every online platform.

Learn about SEO now and use the best PPC ads examples today!

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