Digital Marketing Services in Chicago

PPC vs SEO: What’s the Difference and Which Do You Need?

Last updated October 2022

Did you know that 68 percent of all online activities start with a search engine? Google held over 86 percent of the search market in 2019.

There are marketing strategies that can help move up your position on Google or get attention on your online advertisements and you should account for these in your budget. Keep reading and we will walk you through PPC vs. SEO.

Pay-Per-Click Campaigns

PPC or pay-per-click advertisements are set up so that you only pay when people click or take action on your ad. It’s a cost-effective digital marketing strategy because you don’t want to just pay for a display ad, you only want to pay when people take action.

You can place these ads on search engine result pages, social media websites, and other websites that may fit your marketing, service, and product. When people click on your advertisement, they are taken to your website or directly to a page where they can access your product or service.

PPC visitors are 50 percent more likely to buy your product or service than organic visitors. This is because with PPC ads you’re able to find your target audience and hone in on them.

You will be able to get higher up in your spot with organic search results and in turn, you will see this success in your sales funnel and increase ROI (return on investment).

Search Engine Optimization

SEO marketing or search engine optimization is helping improve the quality and quantity of your website traffic from a search engine. SEO is an unpaid way to move your website up when people search certain keywords that correlate with your product or service.

Neur, a Chicago SEO company, with help you keep up with the always-changing Google algorithms. Their SEO services will help you with everything from content and keyword research and writing to guest posting and citation building.

SEO helps move your website or content up on Google and other search engines through keywords that you use. You will want to do your research on what keywords your target audience uses and incorporate them into your website content.


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The main differences between SEO and PPC are that SEO is free and PPC you have to pay-per-click you receive on the ad. The second is that the PPC ads always appear at the top of search engines or websites because they are paid.

SEO is organic and will not always appear at the top, but you can continue to work your way up. When it comes down to deciding what you should do for your marketing strategy, it’s helpful to consult an SEO agency in Chicago.

The key takeaway is that what will work best is if you integrate both into your marketing strategy. Using PPC you will be paying for your ads and know they will appear at the top, while you can also weave in free SEO and move your website up on search engines.

Improve Your Marketing Strategy

Now that you understand what PPC vs. SEO is, you can assess your marketing strategy and see what works best for you.

PPC costs money, but will bring your ad at the top of the page and SEO is free, but you’re not guaranteed at the top. Using both is cost-effective and a great strategy.

Relook at your current marketing or contact Neur today with questions about how we can help you enhance your marketing strategy.

Let's Discuss Your Digital Marketing Goals

A strong online presence allows your business to attract more clients, boost lead generation, increase brand awareness and recognition, and save on traditional marketing costs.

For digital marketing, call our team at Neur at (630) 557-6387 or contact us today.