According to the National Association of Realtors, 44% of recent home buyers started their search online while only 17% chose to contact a real estate agent first. Having a well-designed, high-functioning website is essential for your real estate business. While many real estate agents typically use their standard brokerage website, here’s why it pays to invest in your own website.
Strengthen Your Brand
Establishing a personal brand has become more essential than ever for real estate agents. It’s a good idea to cultivate and maintain a presence on social media, but all social platforms have limitations. Having a personal website establishes professional credibility, allows you to showcase your listings in detail, and can serve as a portal for your clients to access information and documents.
Get More Leads
While branding is great to organically spread the word of your business to your circle of influence, how do you win new clients whom you have no connections to? Having a website helps you to be found on Google by prospective buyers and sellers. Instead of directing to a general website hosted by your franchise or brokerage where a potential client would see very basic information about you at best, having your own website allows you to showcase your skills allowing you to stand out and differentiate yourself from other agents.
Get More Leads – Part 2
In addition to building your brand and capturing your own leads, you can also use you’re MLS’s IDX feed to gain additional web visitors and potential clients. An IDX feed can easily be installed in a WordPress website and allows you to showcase all the properties available in your MLS. This allows you to capture buyer leads, even if you don’t have any current listings.
Eco-Friendly Listing Tool
Real estate industry veterans will remember the days of printing off a multi-page listing presentation for their clients and going through stacks and stacks of papers for appointments that never convert to clients. Creating a personal real estate website allows you to share listing presentations, sell sheets, market data, and any other information you’d like with prospective or current clients.
One way that top real estate agents differentiate themselves from the competition is by creating web pages specifically for their listings. WordPress websites are a great way for an agent to easily create pages that are beautiful and contain all the photos, text, videos, virtual tours and any other information you’d like. Want to go the extra mile for your clients? You can even buy a custom domain and have it point to the page on your website giving each client and listing the luxury treatment. Make sure you have a good form plugin on your site to convert your visitors!
Ready to create a real estate website for your business? Contact us to learn about our WordPress web design services and monthly maintenance services.