Neur social media management can help businesses create brand awareness, increase website traffic, and reap the benefits of social media without any of your time or hassle. Here’s how our social media management and consistent posting worked for one of our B2B clients.
About Our Client:
Our social media client is an international logistics consulting firm focused on making new connections and creating an audience of other professionals in the transportation, shipping, supply chain, and logistics industries.
Social Media Channels:
The client had established LinkedIn and Facebook profiles which we used. These were deemed the best fit for the B2B messaging and audience demographic.
3-month Social Media Highlights:
- LinkedIn audience grew by 72.9%
- LinkedIn engagement grew by 378%
- 61.39% of the audience was located in the USA
Consistency is Key
When it comes to developing a winning social media management strategy, consistency is key. This is true both of your overall strategy as well as your individual channels. While it may feel discouraging to not see immediate audience growth, consistent posts help the social media algorithm to understand who your audience is and helps you to reach them in the long run. It also helps to increase the likelihood that something you post resonates enough with your audience that they engage with your business.
For our client, there were several lull periods where user growth seemed to stagnate even though we continued to post quality, engaging content. These were followed by periods of daily growth. This showcases the importance of having a long-term view of your social media.
Lose Some To Win Some
One of the side effects of posting more on your social media channels is that you will lose some followers. While this can seem like a bad thing, it’s actually a good thing. You want your social media to be specific enough to talk to your ideal customer and frequent enough that you are part of their feed weekly. It’s important to strike the right balance between staying top of mind and not annoying your audience.
In our 3 month review, our client did not lose net followers at any point on LinkedIn. They did lose 3.1% of Facebook fans after posting began, however, these followers were regained during the third month of consistent Facebook posting.
Timing is Important
One of the many benefits of outsourcing your social media is that you have a team of professionals to help you optimize for your specific audience. While general social media information is helpful, nothing compares to having actionable insight that’s available through professional social media management.
In the case of our client’s audience, we found maximum engagement was on Mondays and Wednesdays at 3 pm or 10 pm on LinkedIn and Saturday evening for Facebook. This kind of personalized information is a great way to help secure a spot on the timeline of your target audience.