Every year, many business owners make plans for how to achieve their digital marketing business goals. If one of your goals for your business is to win new customers or make more sales, digital marketing is a great way to make it happen. Here are 4 digital marketing tactics to try for your business.
Pay-per-click advertising
If your business isn’t running paid media ads, now is the time to start! Google Ads is the leading ad platform and allows for advertising in almost every product category and industry with a few notable exceptions. Pay-per-click (PPC) advertising is great because many offers can be tested at once and digital ads have unparalleled flexibility when it comes to turning ads on/off and switching out ad copy. The real strength of pay-per-click ads comes from the targeting, though. Search PPC ads are only shown to people who are actively searching for the keywords related to your ads making PPC the perfect way to reach someone who is in-market for your exact product or service.
Best use: Testing multiple offers, adding immediate impact, generating more website traffic or phone calls
Biggest drawback: Effects only last as long as the budget allocated to ads. Also, these ads will have restrictions for companies/products related to alcohol, gambling, healthcare, financial services, cannabis, and others.
Facebook advertising
If you’ve already been investing time and energy into Facebook for your business, running Facebook ads is the next step. Facebook ads are a great way to reach targeted groups of new potential customers or to stay top-of-mind with existing customers. Facebook ads are especially powerful because of the amount of first-party data that is available to target potential customers. Imagine you want to sell child hair bows using Facebook. Not only are you able to easily identify likely parents and grandparents of children in a specific age range, but you are also able to target based on membership in mom groups or interests like fashion that can help your ads to appear on the newsfeeds of your ideal customer.
Best use: Targeting very specific audiences, best for local services and D2C brands, the best way to target audiences age 50+
Biggest drawback: Strict regulation for employment, housing, and financial-industry businesses, diminishing audience under age 35
LinkedIn advertising
For Chicago business owners who want to connect with or sell to other professionals and companies, LinkedIn advertising is one of the best-kept secrets. LinkedIn ads are a perfect solution for delivering ads for B2B audiences with targeting available based on job title, industry, company, location, and more. LinkedIn ads are a great way for Chicago-area businesses to reach professionals and can also be used as a recruiting aid when trying to find your next hire.
Best use: Reaching B2B audiences, creating more industry name recognition for your business, finding employees
Biggest drawback: Not as effective at reaching consumers, retirees, or blue collar workers
SEO
SEO is the digital marketing gift that keeps on giving for businesses. Search engine optimization (SEO) is the practice of optimizing your website so that your information and pages show up on the first page of search results. This leads to more exposure for your company and increases the likelihood that someone will visit (and then convert on) your website. SEO can be improved by creating more content for your own website through blogging, earning more backlinks on your website through backlink guest blog outreach and listing citation building, and by improving your website’s technical SEO through proper WordPress website maintenance.
Best use: Long-term solution, better close rate, works in perpetuity
Biggest drawback: traditionally expensive, takes time to gain traction
Creating a winning digital marketing strategy starts with working with experts who have the skills and experience necessary to help you navigate the ever-changing world of digital marketing. Set your Chicago business up for success by contacting Neur to get started on your digital marketing plan today.
